Lifesight: Attribution & MMM
- by Lifesight
- Free to install. Additional charges may apply.
Make data-driven marketing decisions with AI-powered attribution and marketing mix modeling. Measure true marketing impact, get channel-level insights, and optimize your ad spend for better ROI.
About the Lifesight: Attribution & MMM
Key features
- Get granular channel-level insights with incrementality-powered attribution.
- Optimize ad budget with MMM for maximum ROI across channels.
- Remove guesswork from media planning to create optimal marketing scenarios.
- Get AI-powered recommendations to improve core business KPIs.
- Use Causal Inference to know the actual marketing impact on business outcomes.
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