Lifesight: Attribution & MMM
- by Lifesight
- Free to install. Additional charges may apply.
Make data-driven marketing decisions with AI-powered attribution and marketing mix modeling. Measure true marketing impact, get channel-level insights, and optimize your ad spend for better ROI.
About the Lifesight: Attribution & MMM
Make data-driven marketing decisions with Lifesight's unified measurement platform. This AI-powered solution combines marketing mix modeling (MMM), incrementality testing, and causal inference to show the true impact of your marketing efforts. Understand channel-level performance, optimize your ad budget allocation, and receive actionable recommendations to improve business KPIs. Remove uncertainty from media planning with precise attribution insights that help you create optimal marketing scenarios. Lifesight helps Shopify merchants connect marketing activities to real business outcomes, enabling smarter investment choices across all channels.
Key features
- Get granular channel-level insights with incrementality-powered attribution.
- Optimize ad budget with MMM for maximum ROI across channels.
- Remove guesswork from media planning to create optimal marketing scenarios.
- Get AI-powered recommendations to improve core business KPIs.
- Use Causal Inference to know the actual marketing impact on business outcomes.
