Lifesight: Attribution & MMM
Bridge the gaps in attribution and make better decisions with unified marketing measurement
App highlights:
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- Works with the latest themes
Integrations with:
- Checkout
- Yotpo
- Recharge
- Okendo
- TikTok
- Google Ads
About the Lifesight: Attribution & MMM
Lifesight is a unified marketing measurement platform designed to help Shopify businesses make better decisions. We unlock the full potential of your marketing and customer data with our AI-powered measurement suite that leverages marketing mix modeling, incrementality testing and causal inference to triangulate the truth of your marketing impact. Our platform offers actionable insights and recommendations so you can make optimal decisions and work collectively towards your business KPIs.
Key features
- Get granular channel-level insights with incrementality-powered attribution.
- Optimize ad budget with MMM for maximum ROI across channels.
- Remove guesswork from media planning to create optimal marketing scenarios.
- Get AI-powered recommendations to improve core business KPIs.
- Use Causal Inference to know the actual marketing impact on business outcomes.
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