Omega Facebook Pixel, Meta Ads

Name: Omega Facebook Pixel, Meta Ads
Brand: Omega
Availability: InStock
Rating: 4.8 (988 reviews)

by Omega
Free plan available. Free trial available.

4.8 (988)

Built for Shopify

by Omega
4.8 (988)
on
Built for Shopify
Free plan available. Free trial available.

Track every order back to its Facebook ad with UTM tracking, filter bot traffic, and protect your ROAS with accurate Meta Pixel data.

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About the Omega Facebook Pixel, Meta Ads

Omega Facebook Pixel helps you scale winning ads by tracking every order back to its source with UTM tracking and Order Journey. The app filters bots and suspicious traffic before they reach your Meta Pixel and Conversion API, so Facebook learns from real buyers and your ROAS stays protected. See which countries, devices, and campaigns actually convert in the Audience Report, plus identify repeat customers. Run unlimited Meta Pixels and route each Shopify market to its own pixel for better retargeting. Automate catalog feed rules to keep your Facebook and Instagram ads synced. Customize what counts as an event by skipping free gifts and subscription renewals for cleaner data.

Launched: January 3, 2020

Key features

Trace orders back to the ad with UTM tracking and Order Journey
Filter bots and suspicious traffic before they reach your Meta Pixel
See which countries, devices and campaigns convert, and who orders again
Automate rules for Catalog or Facebook Feed Links and optimize attributes for ad
Decide what counts as an event: skip free gifts and subscription renewals