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Pricefort

Pricefort

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Protect your wholesale margins by spotting store prices that undercut your Faire MSRP or squeeze your markup too thin.

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  • Pricefort Screenshot
  • Pricefort Screenshot
  • Pricefort Screenshot
  • Pricefort Screenshot
  • Pricefort Screenshot
  • Pricefort Screenshot
  • Pricefort Screenshot
  • Pricefort Screenshot
  • Pricefort Screenshot
  • Pricefort Screenshot
  • Pricefort Screenshot
  • Pricefort Screenshot
  • Pricefort Screenshot
  • Pricefort Screenshot
  • Pricefort Screenshot
  • Pricefort Screenshot

About the Pricefort

Pricefort connects your Shopify store to your Faire brand account and compares store prices with Faire wholesale prices and MSRPs. The app flags products priced below your Faire MSRP and identifies items where the markup over wholesale is too thin to maintain profitable wholesale accounts. All flagged products appear in one dashboard with a complete history of every alert. You can fix any price with one click directly from the dashboard. Setup is simple with just one API key, and Faire stays read-only for security. Pricefort checks prices when you open the dashboard, helping you spot store prices that undercut your MSRP or leave your wholesale margin too thin.
Launched: October 9, 2026

Key features

  • Connect Faire with one API key. Faire stays read only
  • Compare every store price with your Faire wholesale price and MSRP
  • Flag products priced below your Faire MSRP
  • Flag markups too thin to keep your wholesale accounts profitable
  • Fix a flagged price with one click from the dashboard
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