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Parable: Profit Modelling
- by ELJEE CO
- Free plan available. Free trial available.
- by ELJEE CO
- Free plan available. Free trial available.
Model ad spend around net profit to find your estimated peak and choose smarter next steps to test with confidence.
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About the Parable: Profit Modelling
Parable helps Shopify merchants make smarter decisions about ad spend by modeling it around net profit. Connect your store with Meta or Google Ads, and optionally Google Analytics, to see a profit curve based on your sales, margins, fixed costs, and ad history. The app shows you an estimated peak profit point and suggests smaller spend changes to test, so you can confidently decide whether to increase, hold, or reduce your advertising budget. Account for seasonal demand patterns and understand the uncertainty range in each estimate. Compare different spend levels to find what works best for your business. Nightly data syncs keep everything current, while weekly email reports keep you informed. Parable is completely read-only, meaning you stay in full control of your products, campaigns, and budgets while getting the insights you need to optimize ad performance and maximize profit.
Launched: July 17, 2026
Key features
- Compare profit after product costs, ad spend and fixed costs
- Find an estimated peak and a smaller spend change to test
- Plan around seasonal demand and see the uncertainty in each estimate
- Bring Shopify sales together with Meta, Google Ads and Google Analytics
- Keep up with nightly data syncs and a weekly email report
Integrations with:
- Google Ads,
- Google Analytics,
- Meta
Category:
Pricing of Parable: Profit Modelling
Starter
Free
- Up to $250k USD in annual store sales
- Shopify sales and Google Ads spend
- Profit curve, peak and suggested tests
- Nightly sync and weekly email report
Growing
$99 / month
or $990/year and save 17%
- $250k-$1m USD in annual store sales
- Shopify sales and Google Ads spend
- Profit curve, peak and suggested tests
- Nightly sync and weekly email report
At scale
$199 / month
or $1,990/year and save 17%
- Over $1m USD in annual store sales
- Shopify sales and Google Ads spend
- Profit curve, peak and suggested tests
- Nightly sync and weekly email report
