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Molecule: Ads & Attribution
- by Molecule data, UAB
- Free plan available. Free trial available.
- by Molecule data, UAB
- Free plan available. Free trial available.
Make ads, launch them to Meta, Google and TikTok in one step, and fund the ones behind real orders.
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About the Molecule: Ads & Attribution
Molecule runs your ads as one connected loop, judged by your store's real orders. Create ads by swapping in new products with exact prices into proven banner templates, automatically sized for Meta, Google, and TikTok. Launch campaigns to all three platforms in one step, with ad sets built as you go. Track attribution tied directly to actual store orders, counted once and net of refunds, so you know which ads drive real sales. Budget moves and stop-loss pauses come with clear reasons based on order data for you to approve. Fritz, the built-in AI assistant, answers questions about any campaign, ad set, or performance number. Make ads faster, launch across platforms instantly, and fund the campaigns behind genuine orders.
Launched: September 25, 2024
Key features
- Ad maker that keeps your real product and exact price in every ad size
- Launch the same ads to Meta, Google and TikTok in one step
- Attribution on real store orders, counted once and net of refunds
- Budget moves and stop-loss pauses based on real orders, each with its reason
- Ask Fritz, the built-in AI assistant, about any campaign, ad or number
Integrations with:
- Criteo,
- Facebook Ads,
- Google Adwords,
- Google Analytics,
- Pinterest Ads,
- TikTok Ads
Pricing of Molecule: Ads & Attribution
Free
Free
- Live Today on every ad channel
- LaunchPad: Meta, Google and TikTok
- Creatives report with fatigue signals
- 1 tracked competitor
- Unlimited stores, users and ad accounts
- Unlimited Users
- Dynamic Currency conversion
Starter
$99 / month
- Everything from Free plan, plus:
- BuilderPad: ads with your exact prices
- Fritz, plus MCP for Claude and ChatGPT
- Attribution on Shopify, GA4 or Mixpanel
- Net ROAS after refunds and discounts
- Google keywords, search terms, PMax
- Email reports and full history
- 10 tracked competitors
Pro
$189 / month
- Everything from Starter plan, plus:
- Budget proposals with their odds
- Stop-loss that pauses losing ads
- Autopilot: new ads from your winners
- Fritz drafts budget changes
- Country reports
- Cohorts, LTV and CAC payback
- On/off and budget edits from every table
Enterprise
$649 / month
- Everything from Pro plan, plus:
- Custom attribution models
- Snowflake, BigQuery, Redshift delivery
- 350+ source connectors
- Custom visualisations
- Dedicated Slack channel
