Nabu: Meta & Facebook Pixel

Name: Nabu: Meta & Facebook Pixel
Brand: AdNabu Global, Inc.
Availability: InStock
Rating: 4.9 (123 reviews)

by AdNabu Global, Inc.
Free to install. Free trial available.

4.9 (123)

Built for Shopify

by AdNabu Global, Inc.
4.9 (123)
on
Built for Shopify
Free to install. Free trial available.

Track Facebook and Instagram pixels with Meta Conversions API server events. Multiple pixels, no code edits, iOS 14 ready.

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About the Nabu: Meta & Facebook Pixel

Nabu installs your Facebook pixel and Instagram pixels in one click, with no theme edits needed. Manual pixel code often misses sales and breaks when themes change, but this app handles everything automatically. The Meta Conversions API enables server tracking that works beyond iOS 14 limits, sending server events directly to Meta. Facebook pixel deduplication ensures each order is counted only once, while advanced matching improves Meta event matching accuracy. Run multiple Meta pixels simultaneously, each with its own Facebook Conversions API setup. Track Meta upsell events, customize your Meta purchase value with or without shipping and tax, and use Meta audience sync to keep your retargeting audiences current. View your complete Meta conversion funnel and manage multiple Facebook pixels and Instagram pixels from one dashboard.

Launched: February 27, 2024

Key features

Meta server tracking through the Facebook Conversions API, beyond iOS 14 limits
Multiple Meta pixels, Facebook pixels and Instagram pixels, with no theme edits
Meta pixel deduplication counts each order once, plus better Meta event matching
Meta upsell tracking, plus a Meta purchase value with or without shipping & tax
Meta audience sync keeps your Meta audiences up to date for retargeting