Pen & Paper Conversion Tracker
- by Pen and Paper
- Free to install
Track visitor journeys completely across devices despite iOS updates and ad blockers. Send accurate data to Klaviyo and Meta for better targeting and abandoned cart recovery.
About the Pen & Paper Conversion Tracker
Pen & Paper Conversion Tracker solves tracking gaps caused by iOS updates and cookie restrictions through reliable server-side tracking. The app captures complete visitor journeys even when ad blockers are active, helping you maintain accurate customer data. By automatically identifying anonymous visitors and connecting their shopping activities across mobile and desktop, you get a clear view of the customer journey. The app seamlessly integrates with Klaviyo for better email marketing and Meta Conversions API for improved ad performance. All tracking remains privacy-compliant, following GDPR and CCPA requirements, while ensuring you don't miss valuable customer interactions and conversion opportunities.
Key features
- Capture complete visitor journeys despite iOS updates and ad blockers
- Cross-device visitor recognition that connects mobile and desktop journeys
- Improve Meta ad performance with accurate conversion data via Conversions API
- Send more cart abandonment emails through Klaviyo integration
- Privacy-compliant tracking respects GDPR and CCPA consent preferences
