A/B testing and experiments

Make data-driven decisions by testing different versions of your store's content, design, and functionality. A/B testing apps help you run controlled experiments to see what resonates best with your customers, letting you optimize your conversion rates and sales based on real shopper behavior rather than guesswork.

A/B testing and experiments

Make data-driven decisions by testing different versions of your store's content, design, and functionality. A/B testing apps help you run controlled experiments to see what resonates best with your customers, letting you optimize your conversion rates and sales based on real shopper behavior rather than guesswork.
Best A/B testing and experiments apps for Shopify in 2025 Best free A/B testing and experiments apps for Shopify in 2025

Rating

Pricing

Upsell by AMP
Upsell by AMP
Upsell by AMP

Boost AOV with upsells in cart, checkout & post purchase pages

5.0
80 Reviews on
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From $149/month. Free trial available.
Elevate A/B Testing Price Test
Elevate A/B Testing Price Test
Elevate A/B Testing Price Test

Boost sales with AB testing: prices, shipping, content & more

5.0
77 Reviews on
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From $49/month. Free trial available.
Dialogue ‑ A/B Testing & CRO
Dialogue ‑ A/B Testing & CRO
Dialogue ‑ A/B Testing & CRO

Convert more visitors with A/B testing & smart recommendations

5.0
30 Reviews on
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Free plan available. Free trial available.
OptiMonk: Popup, CRO, A/B Test
OptiMonk: Popup, CRO, A/B Test
OptiMonk: Popup, CRO, A/B Test

Build your email & SMS lists and boost you conversion rates.

4.8
437 Reviews on
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Free plan available
Shoplift ‑ A/B Testing & CRO
Shoplift ‑ A/B Testing & CRO
Shoplift ‑ A/B Testing & CRO

CRO & AB testing for themes, templates, prices, content, pages

4.8
101 Reviews on
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From $99/month. Free trial available.
Zoex: Facebook Pixel & Profit
Zoex: Facebook Pixel & Profit
Zoex: Facebook Pixel & Profit

Sync multi pixels conversion api & track profit calculator

4.9
31 Reviews on
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Free plan available
Visually | A/B Testing & CRO
Visually | A/B Testing & CRO
Visually | A/B Testing & CRO

Grow your profit with no code A/B testing & personalization

4.8
86 Reviews on
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Free plan available. Free trial available.
ABConvert: A/B Testing
ABConvert: A/B Testing
ABConvert: A/B Testing

Boost profit with price test, shipping & template AB test

4.8
65 Reviews on
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From $79/month. Free trial available.
LimeSpot AI Bundles AI Upsells
LimeSpot AI Bundles AI Upsells
LimeSpot AI Bundles AI Upsells

AI bundle, AI upsell & AI cross-sell suggestions to grow AOV

4.7
517 Reviews on
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Free plan available. Free trial available.
Popupsmart: AI Popup, A/B Test
Popupsmart: AI Popup, A/B Test
Popupsmart: AI Popup, A/B Test

Boost conversion and sales, collect SMS & email subscribers

4.8
37 Reviews on
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Free plan available
Intelligems: A/B Testing
Intelligems: A/B Testing
Intelligems: A/B Testing

AB Test prices, content, offers, & more to boost profitability

4.7
111 Reviews on
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From $49/month. Free trial available.
Justuno ‑ Email & SMS Pop ups
Justuno ‑ Email & SMS Pop ups
Justuno ‑ Email & SMS Pop ups

Increase sales with pop ups, personalization, and segmentation

4.6
681 Reviews on
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Free plan available. Free trial available.
PushEngage Web Push & WhatsApp
PushEngage Web Push & WhatsApp
PushEngage Web Push & WhatsApp

Recover carts & boost sales with push + WhatsApp automation

5.0
8 Reviews on
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Free plan available. Free trial available.
Curvature AI Price Testing
Curvature AI Price Testing
Curvature AI Price Testing

Increase profit by testing prices without complex A/B tests

5.0
8 Reviews on
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Free plan available
Optimal A/B Testing
Optimal A/B Testing
Optimal A/B Testing

Optimize your store for maximum conversion with AB Testing

5.0
6 Reviews on
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Free plan available. Free trial available.
Friendbuy: Referrals & Loyalty
Friendbuy: Referrals & Loyalty
Friendbuy: Referrals & Loyalty

Referral and Loyalty Programs for Leading E-commerce Brands

4.8
8 Reviews on
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Free to install. Additional charges may apply.
Intellimize
Intellimize
Intellimize

Easy personalization and A/B testing with AI to convert more

5.0
3 Reviews on
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Free to install. Additional charges may apply.
Connectif
Connectif
Connectif

Personalize your Customer Journey in Real Time Using AI.

5.0
3 Reviews on
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Free plan available
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