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Best A/B testing and experiments Shopify apps in 2027 [Updated]
PickYourApp Review Team
6 min read
•
Aug 21, 2026
The best Shopify A/B testing apps help merchants make data-driven decisions to increase conversions and revenue. This curated collection features tools for testing crucial store elements like pricing, shipping rates, themes, content, and upsells. From AI-powered personalization to no-code conversion rate optimization (CRO), these apps enable store owners to experiment with different variations and identify winning combinations. Whether you need to optimize product pages, run price tests, or implement smart recommendations, these solutions provide the analytics and features to improve store performance through systematic testing.
| Name | Rate on Shopify | Price | Free trial | Key features |
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#1. Easy and smart page builder: build any stunning, sales-ready pages - now supercharged with AI
Create stunning Shopify pages quickly with EComposer's drag-and-drop page builder, now featuring AI assistance. Design everything from landing pages and homepages to collection pages, product pages, and theme sections using our extensive template library. The smart AI tools help with layouts, content creation, and image generation. Built-in sales features like cross-sell, upsell, popups, and wishlists eliminate the need for extra apps. Advanced features include page analytics, global blocks, and multi-market support. Build your dream store without coding while maintaining fast site speed. Our 24/7 support team is ready to help whenever you need assistance. -
#2. Popups that perfectly match your brand. Built in minutes. Designed to convert.
OptiMonk is an AI-driven popup builder made for ecommerce businesses that want to create high-converting popups without technical knowledge. The AI wizard generates stunning, on-brand popups in minutes with just a few clicks, perfectly matching your brand while optimizing for maximum conversion. Digital marketers can use the drag-and-drop editor to fine-tune popups anytime, giving you full control when needed. Built-in A/B testing helps you find the best headlines, offers, and messages quickly. The analytics feature lets you optimize for real revenue instead of just clicks or signups. Personalization ensures you show the right message to the right customer every time. No complex editing tools required—create converting popups fast and see results for yourself. -
#3. AB testing for content, price testing, theme and template testing to optimize conversion rates.
Shoplift makes A/B testing and split testing simple for your Shopify store. Run conversion rate optimization (CRO) experiments on product pages, landing pages, collections, homepage, and product prices without any coding. Test different themes for rebrands, optimize navigation, and improve mini-cart conversion rates. The Lift Assist™ feature auto-creates pixel-perfect split tests that match your brand perfectly. Get detailed analytics on revenue per visitor (RPV), average order value (AOV), conversion rate (CVR), and click-through rate (CTR) with audience segmentation. All AB tests run fast with optimized page speeds and zero page flicker. Whether you're testing content, prices, or complete theme changes, Shoplift handles conversion optimization directly in your theme customizer. No developer resources needed. Switch from Visually, Intelligems, or Personizely and start improving your store's performance today. -
#4. All-in-one AB testing: optimize prices, shipping, themes, content and more to maximize store profit!
This all-in-one AB testing platform helps you optimize prices, shipping rates, themes, content and more to maximize your store's revenue and profit. Split test everything that drives sales: product prices, shipping rates, checkout pages, landing pages, themes, and content. Discover revenue opportunities through smart customer segmentation and targeting with laser precision. Track performance with 100+ metrics, real-time stats, and confidence scoring for conversion rate optimization. Integrates seamlessly with 100+ platforms and pagebuilders. Switch from VWO, Intelligems, Shoplift, Personizely, Visually, ABConvert, or Optimizely and unlock hidden profits through data-driven testing. -
#5. Post purchase upsell, product page upsells, cart drawer & checkout upsell — one app to boost AOV.
AMP Post Purchase Upsell helps you turn every order into a bigger sale with strategic upsell offers throughout the customer journey. Show one-click post purchase upsells when buying intent is highest, add product page upsells and pop-ups, and run cart upsells with a customizable slide cart drawer. Shopify Plus merchants can add checkout upsells with a free-shipping progress bar. Use AI-recommended offers, frequently bought together suggestions, and cross-sell opportunities across your store. Customize your Thank You page and Order Status page with upsells and surveys. Track incremental revenue and AOV in real time, plus A/B test every offer to maximize conversions. One app to increase average order value across product pages, cart, checkout, and post-purchase touchpoints. -
#6. The next era of list growth with AI-powered Pop-ups & Spotlight Anonymous Visitor ID!
Justuno helps you grow your email and SMS lists with AI-powered popups and Spotlight anonymous visitor ID technology. This lead capture tool combines expert strategy, design, and smart technology to turn website traffic into revenue. The app offers AI popups including quizzes, spin-to-win games, exit offers, and banners for capturing subscribers. AI Smart Timing displays each offer when shoppers are most likely to engage. Spotlight identifies anonymous visitors to improve your abandonment flows and retention marketing. Test different offers, designs, and messaging with A/B testing to discover what converts best. Justuno provides done-for-you strategy, design, and optimization with white-glove service from dedicated experts, giving you the foundation for effective retention marketing. -
#7. AB testing price, shipping testing, theme testing, URL testing, and AB test popups to improve CRO.
Maximize revenue with comprehensive A/B testing and split testing tools. Run price testing experiments to find winning strategies, including AB test price variations by country, UTM source, or customer segment. Conduct theme testing to compare templates with real-time analytics. Use shipping testing to optimize rates and thresholds while measuring statistical significance. Test any element including popups, banners, URL redirects, and checkout flows without code. Improve your CRO with data-driven experiments on pricing, content, and layout. Switch from ABConvert, VWO, Shogun AB Test, Intelligems, AB Tasty, Optimizely, Kameleoon, Dynamic Yield, or Shoplift to run smarter A/B tests and convert more carts today. -
#8. A/B test prices, discounts, content, shipping, checkout, post-purchase, and more with AI.
A/B test prices, discounts, content, shipping, checkout, and post-purchase offers to increase profit and revenue. This testing platform helps Shopify brands find the right price for every product and discover which discount strategies work best. Run experiments on content updates, shipping options, and post-purchase offers that drive real business impact. Track results using your own COGS and custom metrics to measure revenue and profit side by side. Personalize experiences by traffic source, device, Klaviyo segment, or customer behavior. Use AI to discover test ideas, build experiments, and analyze results. Launch your first A/B test in minutes with no code required, then roll out winning variants across different customer segments. -
#9. A/B Testing With AI. Personalize & A/B Test Price, Offer, Theme, Upsell. Scale CRO With AB Testing
Visually offers AI-powered A/B testing and split testing to help you optimize every stage of your customer journey. Test your homepage, product pages, cart, checkout, and post-purchase upsells to improve conversion rates. The app uses AI to instantly generate site components and runs no-code AB tests in minutes, so you don't need developer resources. Personalize your store by segment using catalog and behavior signals. Run split tests on themes, discounts, prices, and shipping to find what works best. The platform connects directly to your Shopify data for full-funnel analytics and segmentation in one place. Advanced statistical technology powers the AB testing analytics, while the test-focused architecture ensures fast page speed with no flickering. Whether you're migrating from abconvert, VWO, Shogun, intelligems, or shoplift, Visually makes CRO and conversion rate optimization accessible through smart A/B testing tools. -
#10. One click upsell and cross sell. Display frequently bought together product upsell & bundles.
LimeSpot AI Bundles & Upsells helps you add personalized upsell and cross sell offers throughout your store, from homepage to post-purchase. This app uses AI-powered product recommendations to create frequently bought together bundles and related product suggestions that increase your average order value. The bundle builder lets you set up cart upsells, checkout upsells, and bundle upsell offers with one-click simplicity. Every product recommendation and bought together bundle gets personalized through the Max LimeSpot Personalizer for better conversion rates. You can display smart upsell recommendations on any page, create data-driven bundles at checkout, and add post-purchase upsell offers after customers complete their order. The app makes it easy to migrate from other bundling solutions like Addly, Bundler, Selleasy, Aftersell, FBP, or Zoorix while delivering personalized cross sell and upsale opportunities across your entire customer journey.