Best A/B testing and experiments Shopify apps in 2026 [Updated]
PickYourApp Review Team
6 min read
•
Oct 06, 2025
The best Shopify A/B testing apps help merchants make data-driven decisions to increase conversions and revenue. This curated collection features tools for testing crucial store elements like pricing, shipping rates, themes, content, and upsells. From AI-powered personalization to no-code conversion rate optimization (CRO), these apps enable store owners to experiment with different variations and identify winning combinations. Whether you need to optimize product pages, run price tests, or implement smart recommendations, these solutions provide the analytics and features to improve store performance through systematic testing.
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#1. All-in-one AB testing: optimize prices, shipping, themes, content and more to maximize store profit!
Optimize your store's performance through comprehensive A/B testing of prices, shipping rates, themes, and content - all from a single platform. Test different product prices and shipping options to find the most profitable combinations. Create targeted customer segments to understand what drives sales across your store. With real-time statistics and confidence scoring, you'll make data-driven decisions that increase revenue. Our testing platform integrates seamlessly with Shopify and 100+ other solutions, giving you validated insights to improve customer experience and maximize store profits. Perfect for ecommerce teams who want sophisticated testing capabilities without complexity.Install from Shopify App Store
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#2. Turn more visitors into buyers. AI-powered upsells & A/B testing platform to boost conversion.
Improve your store's conversion rates with this AI-powered optimization platform. The visual editor lets you run A/B tests on different elements like URLs, themes, pages, banners, and shoppable videos - no coding needed. Increase sales through smart product recommendations and personalized upsells based on visitor segments. The platform analyzes your test results automatically, providing clear statistical insights to help make better business decisions. Features include AI-driven cross-selling, post-purchase offers, "Frequently Bought Together" bundles with custom discounts, and integration with Instagram and TikTok content. Perfect for merchants wanting to turn more browsers into buyers while increasing average order value.Install from Shopify App Store
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#3. Popups supercharged: Stunning templates for email, SMS, discount popups, product recommendation etc.
Create high-converting popups that drive real sales with OptiMonk's complete conversion optimization toolkit. The intuitive drag-and-drop editor lets you customize 20+ template families for email and SMS collection, cart abandonment recovery, free shipping announcements, and product recommendations. Each popup can be personalized and A/B tested to maximize performance. Whether you need to grow your subscriber list, reduce cart abandonment, or increase average order value, OptiMonk's proven templates deliver measurable results. Track actual revenue impact through detailed analytics, and utilize unique discount codes with automatic redemption features. No design skills required - just pick a template, customize, and start converting visitors into customers. Backed by a money-back guarantee.Install from Shopify App Store
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#4. CRO & AB testing for themes, templates, prices, content, pages to increase and optimize conversion
Shoplift simplifies A/B testing and conversion rate optimization (CRO) for your Shopify store. Create split tests directly in your theme customizer or use Lift Assist™ to automatically generate pixel-perfect experiments. Test product pages, landing pages, themes, navigation, and mini-cart designs without any coding knowledge. Track essential metrics like conversion rate, average order value, and click-through rates through detailed analytics. Understand how different variations perform and make data-driven decisions to improve your store's revenue. Whether you're optimizing product layouts, testing new designs, or improving checkout flow, Shoplift delivers reliable results with zero page flicker and optimal loading speeds.Install from Shopify App Store
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#5. Maximize Your Marketing ROI with Zoex: Using UTM Attribution, Profit Calc & Pixel Conversion API
Track and optimize your marketing performance with Zoex's comprehensive analytics suite. Get accurate profit calculations and UTM attribution data across your marketing channels, while seamlessly integrating Facebook Pixel and TikTok Pixel tracking. The platform helps you identify your most profitable ads, products, and channels through detailed metrics and KPI analysis. With rising acquisition costs, Zoex ensures every marketing dollar counts by providing clear insights through Conversion API tracking and detailed ad reports. Make data-driven decisions to improve your ROAS and understand customer behavior with real-time performance monitoring and advanced attribution tracking.Install from Shopify App Store
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#6. Full-funnel Optimization, CRO: A/B testing, Personalization, Upsells, Product Recommendation, AB
Optimize your entire sales funnel with comprehensive A/B testing and conversion rate optimization (CRO). This no-code solution lets you test and personalize every aspect of your store - from homepage to checkout - in minutes. Run split tests on product pages, images, pricing, and shipping options while delivering personalized experiences to your customers. Implement smart upsells, post-purchase recommendations, and product suggestions backed by continuous testing data. The platform works seamlessly with zero impact on site speed and no flickering, helping you make data-driven decisions to improve AOV and conversion rates. A reliable alternative to Google Optimize, this tool gives you complete control over your site's optimization strategy through easy-to-manage A/B tests and personalization features.Install from Shopify App Store
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#7. Easily run price tests and A/B test shipping, templates, and themes for CRO and boosting profits.
Run effective A/B testing experiments to improve your store's conversion rate optimization (CRO) with ABConvert. Test multiple store elements including product prices, shipping rates, free shipping thresholds, product page layouts, themes, and checkout flow. Monitor your experiments through real-time analytics and user-friendly dashboards designed specifically for e-commerce. Make data-driven decisions by analyzing test results to determine what works best for your store. The platform offers simple setup options and dedicated support to help you optimize your store's performance and increase profits through systematic testing.Install from Shopify App Store
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#8. Sell more with AI bundles AI upsells AI cross sell and personalized AI Bundle & AI Upsell Offers
LimeSpot's AI-powered bundle and upsell solution helps online stores increase sales through smart product recommendations. The platform combines AI bundles, personalized upsells, and cross-sell suggestions to improve average order value. The comprehensive personalization suite includes audience segmentation, personalized bundle discounts, A/B testing, and checkout optimization. Merchants can easily create compelling product bundles using the AI bundle builder with automatic theme styling. The system works across your entire store - from homepage to checkout - delivering relevant product suggestions and frequently bought together recommendations. Compatible with existing bundle apps, LimeSpot also offers email/SMS personalization and Google Ads targeting capabilities to maximize your store's performance.Install from Shopify App Store
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#9. Capture leads with AI-powered popups, gamification, A/B tests, emails & sms!
Create high-converting popups using AI-powered text and image suggestions in an intuitive no-code builder. This smart popup solution helps capture leads, grow email lists, and reduce cart abandonment through engaging features like Spin-to-Win and Lottery Ball games. Set up targeted campaigns with advanced rules and triggers to show the right message to the right visitors. Improve results through A/B testing and real-time analytics while automating follow-up with integrated email and SMS marketing. The platform connects seamlessly with popular marketing tools, letting you act on collected data to drive more Shopify sales. Perfect for merchants wanting to build their email list and increase conversions through proven popup strategies.Install from Shopify App Store
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#10. A/B Test prices, discounts, content, and more to make profitable decisions faster.
Make data-driven decisions with comprehensive A/B testing for your Shopify store. Test different prices, content, shipping rates, and discount strategies to find what truly works for your business. Track performance using your own cost of goods sold (COGS) and custom metrics to measure real impact on profits. From simple price adjustments to complex promotional experiments, this app helps you analyze results clearly and implement winning variants across different customer segments and pages. Join thousands of successful brands who have used Intelligems to optimize their store performance and grow their bottom line through strategic testing.Install from Shopify App Store