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Best A/B testing and experiments Shopify apps in 2026 [Updated]
PickYourApp Review Team
6 min read
•
May 24, 2026
The best Shopify A/B testing apps help merchants make data-driven decisions to increase conversions and revenue. This curated collection features tools for testing crucial store elements like pricing, shipping rates, themes, content, and upsells. From AI-powered personalization to no-code conversion rate optimization (CRO), these apps enable store owners to experiment with different variations and identify winning combinations. Whether you need to optimize product pages, run price tests, or implement smart recommendations, these solutions provide the analytics and features to improve store performance through systematic testing.
| Name | Rate on Shopify | Price | Free trial | Key features |
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#1. Popups that perfectly match your brand. Built in minutes. Designed to convert.
OptiMonk is an AI-driven popup builder made for ecommerce businesses that want to create high-converting popups without technical knowledge. The AI wizard generates stunning, on-brand popups in minutes with just a few clicks, perfectly matching your brand while optimizing for maximum conversion. Digital marketers can use the drag-and-drop editor to fine-tune popups anytime, giving you full control when needed. Built-in A/B testing helps you find the best headlines, offers, and messages quickly. The analytics feature lets you optimize for real revenue instead of just clicks or signups. Personalization ensures you show the right message to the right customer every time. No complex editing tools required—create converting popups fast and see results for yourself. -
#2. Supercharge AOV and Revenue with Pre and Post Purchase One-Click Upsells.
Increase your average order value and revenue with pre-purchase and post-purchase one-click upsells across your entire customer journey. This app helps you inspire customers to add related products and accessories on product pages, cart, and thank you pages to grow units per transaction. Shopify Plus merchants can supercharge their checkout page with strategic upsells and progress bars. Create single or multi-product upsell offers and customize your thank you and order status pages with surveys and recommendations. The customizable slide cart maintains seamless branding while driving high conversion rates. Track your incremental revenue growth with real-time analytics and optimize performance through A/B testing to fine-tune your upsell offers at every touchpoint. -
#3. Drive more opt-ins with intelligent popups tailored to your brand and done for you
Justuno is a website marketing automation platform that helps retailers grow their email and SMS subscriber lists through intelligent popups and drive more sales. The app offers responsive designs, traffic segmentation, workflow automation, and personalized website experiences that convert visitors into customers. Create targeted email and SMS opt-ins, quizzes, and custom offers including discounts and free shipping promotions. Build any targeting scenario with advanced workflows and optimize performance through A/B testing. The platform identifies anonymous visitors to supercharge your abandonment email flows and includes exit offers to recover abandoned carts, reduce bounce rates, and increase conversions. Justuno provides free do-it-for-you onboarding to get your popups up and running quickly, making it easy to implement professional marketing automation directly on your website. -
#4. All-in-one AB testing: optimize prices, shipping, themes, content and more to maximize store profit!
Optimize your store's performance through comprehensive A/B testing of prices, shipping rates, themes, and content - all from a single platform. Test different product prices and shipping options to find the most profitable combinations. Create targeted customer segments to understand what drives sales across your store. With real-time statistics and confidence scoring, you'll make data-driven decisions that increase revenue. Our testing platform integrates seamlessly with Shopify and 100+ other solutions, giving you validated insights to improve customer experience and maximize store profits. Perfect for ecommerce teams who want sophisticated testing capabilities without complexity. -
#5. AB testing price, shipping testing, theme testing, URL testing, and AB test popups to improve CRO.
Maximize revenue with comprehensive A/B testing and split testing tools. Run price testing experiments to find winning strategies, including AB test price variations by country, UTM source, or customer segment. Conduct theme testing to compare templates with real-time analytics. Use shipping testing to optimize rates and thresholds while measuring statistical significance. Test any element including popups, banners, URL redirects, and checkout flows without code. Improve your CRO with data-driven experiments on pricing, content, and layout. Switch from ABConvert, VWO, Shogun AB Test, Intelligems, AB Tasty, Optimizely, Kameleoon, Dynamic Yield, or Shoplift to run smarter A/B tests and convert more carts today. -
#6. One click upsell and cross sell. Display frequently bought together product upsell & bundles.
LimeSpot AI Bundles & Upsells helps you add personalized upsell and cross sell offers throughout your store, from homepage to post-purchase. This app uses AI-powered product recommendations to create frequently bought together bundles and related product suggestions that increase your average order value. The bundle builder lets you set up cart upsells, checkout upsells, and bundle upsell offers with one-click simplicity. Every product recommendation and bought together bundle gets personalized through the Max LimeSpot Personalizer for better conversion rates. You can display smart upsell recommendations on any page, create data-driven bundles at checkout, and add post-purchase upsell offers after customers complete their order. The app makes it easy to migrate from other bundling solutions like Addly, Bundler, Selleasy, Aftersell, FBP, or Zoorix while delivering personalized cross sell and upsale opportunities across your entire customer journey. -
#7. A/B Test prices, discounts, content, checkouts and more to make profitable decisions faster.
Make data-driven decisions with comprehensive A/B testing for your Shopify store. Test different prices, content, shipping rates, and discount strategies to find what truly works for your business. Track performance using your own cost of goods sold (COGS) and custom metrics to measure real impact on profits. From simple price adjustments to complex promotional experiments, this app helps you analyze results clearly and implement winning variants across different customer segments and pages. Join thousands of successful brands who have used Intelligems to optimize their store performance and grow their bottom line through strategic testing. -
#8. AB testing for content, price testing, theme and template testing to optimize conversion rates.
Shoplift makes A/B testing and split testing simple for your Shopify store. Run conversion rate optimization (CRO) experiments on product pages, landing pages, collections, homepage, and product prices without any coding. Test themes for rebrands and navigation changes while maintaining fast page speeds with zero flicker. Lift Assist™ automatically creates pixel-perfect split tests for you, or launch AB tests directly in your theme customizer. Get detailed analytics on conversion rates (CVR), average order value (AOV), revenue per visitor (RPV), and click-through rates (CTR) with audience segmentation. Optimize your store's performance through price testing, template testing, and content experiments. No developer resources needed—just clear data to improve conversions. Switch from Visually, Intelligems, or Personizely and start testing today. -
#9. A/B Testing With AI. Personalize & A/B Test Price, Offer, Theme, Upsell. Scale CRO With AB Testing
Visually offers AI-powered A/B testing and split testing to help you optimize every stage of your customer journey. Test your homepage, product pages, cart, checkout, and post-purchase upsells to improve conversion rates. The app uses AI to instantly generate site components and runs no-code AB tests in minutes, so you don't need developer resources. Personalize your store by segment using catalog and behavior signals. Run split tests on themes, discounts, prices, and shipping to find what works best. The platform connects directly to your Shopify data for full-funnel analytics and segmentation in one place. Advanced statistical technology powers the AB testing analytics, while the test-focused architecture ensures fast page speed with no flickering. Whether you're migrating from abconvert, VWO, Shogun, intelligems, or shoplift, Visually makes CRO and conversion rate optimization accessible through smart A/B testing tools. -
#10. Capture leads with AI-powered popups, gamification, A/B tests, emails & sms!
Grow your Shopify sales with AI-powered popups, automated emails, and SMS campaigns. This app helps you capture leads, build email lists, increase conversions, and reduce cart abandonment while engaging customers effectively. Create high-converting popups using GPT-powered smart text and image suggestions without any coding. Use gamification features like Spin-to-Win and Lottery Ball to make customer interactions fun and rewarding. Design exit-intent offers and multi-step forms with advanced targeting rules to reach the right audience at the perfect moment. Run A/B tests to optimize performance and track results with real-time analytics. Integrate seamlessly with your favorite marketing tools for complete automation. Send automated emails based on collected data and act on customer insights immediately. The sleek, no-code builder makes popup creation simple, while smart triggers and advanced targeting ensure your campaigns deliver proven results. Perfect for growing your email list and driving more sales.