WorkMagic Attribution
Incrementality-based attribution measuring your ad channels' true impact on sales
App highlights:
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- Use directly in Shopify admin
Integrations with:
- Checkout
- Meta Ads
- Google Ads
- TikTok Ads
- Snapchat Ads
- Amazon
- TikTok Shop
About the WorkMagic Attribution
WorkMagic makes it simple to measure and optimize for what really matters, incrementality. We combine incrementality testing with data-driven attribution, empowering brands to easily optimize their ad campaigns at all levels of granularity for incrementality. WorkMagic provides a source of truth for the true impact of all your channels and campaigns. Easily connect all your channels and launch incrementality tests in minutes.
Key features
- Incrementality-based Attribution - optimize your ads based on incrementality
- Data-driven Attribution - our standard attribution model for smaller brands
- Incrementality Tests - learn the true impact of your ads
- Insights - actionable insights on your ads, creatives, customers, and products
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