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About the Tolstoy: Shoppable Video & UGC
Tolstoy is an ecommerce content platform for creating and publishing shoppable videos and UGC across your store. Generate on-brand product videos, lifestyle images, packshots, and ads with AI workflows. Import social posts from TikTok, Instagram, YouTube, and Pinterest, then tag products to make them shoppable. Publish video galleries and UGC reels on product pages, collections, Shop App, TikTok Shop, email, SMS, and Meta Ads. Add AI sales experiences and virtual try-on to your storefront. Track video performance, ad analytics, and shopper behavior in one dashboard to improve your product content and drive sales.
Launched: December 2, 2020
Key features
- Shoppable videos, UGC reels, and video galleries for product pages
- Import from TikTok, Instagram, YouTube, Pinterest, Drive, Dropbox, iCloud
- Bulk publish to storefront, Shop App, TikTok Shop, email, SMS, and Meta Ads
- Create AI UGC, product videos, lifestyle images, packshots, and ads
- Tag products and track video, ad, and shopper performance analytics
Integrations with:
- Checkout,
- Meta Ads,
- Klaviyo,
- Shop App,
- TikTok Shop,
- Shoppable videos,
- AI ads,
- TikTok,
- Instagram Reels,
- UGC,
- Product videos,
- Yotpo,
- Okendo,
- Loox
Pricing of Tolstoy: Shoppable Video & UGC
Tolstoy Free
Free
- Publish videos to Shop App
- Publish shoppable videos to TikTok Shop
- Generate starter AI images and videos
- Add AI Shopper search to your store
- Enable AI sales agents and try-on
- Import videos from social and cloud
Shoppable Plus
$19 / month
- Everything in Tolstoy Free
- Unlimited shoppable videos
- AI widgets and landing pages
- Analytics and A/B testing
- Feeds, stories, carousels & tiles
- SEO/LLM-ready video experiences
- In-house support and AI strategy help
Bundle Plus
$39 / month
- Save 32% vs separate Plus plans
- Shoppable Videos + Studio + Shopper
- Create PDP, organic, and paid content
- Bulk-generate with custom templates
- Build AI widgets and landing pages
- Recreate competitor ads with AdSpy
- Automate performance analysis
- Support and AI strategy help
Bundle Pro
$199 / month
- Save 33% vs separate Pro plans
- Higher limits for teams that scale
- Create PDP, organic, and paid content
- Bulk-generate with custom templates
- Build AI widgets and landing pages
- Recreate competitor ads with AdSpy
- Automate performance analysis
- Priority support and AI strategy help
