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TheTruPoint: Analytics, AI

TheTruPoint: Analytics, AI

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Get accurate ROAS with server-side tracking and multi-touch attribution. Stop scaling unprofitable campaigns and find your real revenue drivers.

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  • TheTruPoint: Analytics, AI Screenshot
  • TheTruPoint: Analytics, AI Screenshot
  • TheTruPoint: Analytics, AI Screenshot
  • TheTruPoint: Analytics, AI Screenshot
  • TheTruPoint: Analytics, AI Screenshot
  • TheTruPoint: Analytics, AI Screenshot
  • TheTruPoint: Analytics, AI Screenshot
  • TheTruPoint: Analytics, AI Screenshot
  • TheTruPoint: Analytics, AI Screenshot
  • TheTruPoint: Analytics, AI Screenshot
  • TheTruPoint: Analytics, AI Screenshot
  • TheTruPoint: Analytics, AI Screenshot
  • TheTruPoint: Analytics, AI Screenshot
  • TheTruPoint: Analytics, AI Screenshot

About the TheTruPoint: Analytics, AI

TheTruPoint: Analytics, AI helps Shopify stores stop losing revenue to inaccurate ROAS numbers. Last-click attribution can overstate your returns by up to 75%, causing you to scale unprofitable campaigns while starving real winners of budget. The app installs a server-side pixel that captures conversions browser-based tracking misses. Multi-touch attribution reveals exactly which channels actually drive your revenue. You get real profit per order calculations, not just surface-level metrics. All your store KPIs live in one place through pre-built and custom dashboards. AI-powered analysis helps you understand your data, while performance alerts notify you when key metrics change. Category benchmarks show how you compare, and real-time alerts catch problems before losses compound.
Launched: March 31, 2026

Key features

  • Server-side pixel captures conversions that browser-based tracking misses.
  • Multi-touch attribution shows exactly which channels drive your revenue.
  • Pre-built and custom dashboards unify all your store KPIs in one place.
  • AI powered analysis to understand your store data.
  • Performance alerts and benchmarks notify you when key metrics change.

Integrations with:

  • Checkout

Pricing of TheTruPoint: Analytics, AI

Free

Free

  • Unified sales & performance dashboard
  • Real-time store performance monitoring
  • WhatsApp & email performance alerts
  • Daily & weekly performance summaries
  • Revenue, orders, ROAS & AOV tracking
  • Up to 500 orders per month

Value

$49 / month

or $499/year and save 15%
  • + Everything in Free
  • New, repeat, loyal & at-risk segments
  • AOV, LTV & RTO by customer segment
  • Custom alert thresholds
  • Retention & win-back insights
  • Up to 2,500 orders per month

Pro

$149 / month

or $1,499/year and save 16%
  • ++ Everything in Value
  • Multi-touch marketing attribution
  • True CAC & ROAS by channel
  • Category performance benchmarks
  • True profit after all major costs
  • Profit by product, channel & region
  • AI diagnosis & recommended actions
  • Up to 10,000 orders per month
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