ProfitTruth

ProfitTruth helps merchants track true contribution profit across all store orders. The app brings together order totals, refunds, shipping costs, fees, COGS, and ad spend into one embedded dashboard. Teams can quickly spot weak margins, review campaign performance, and focus reporting on actual profit instead of revenue alone. The profit dashboard displays orders, refunds, fees, shipping, COGS, and ad spend in a single view. Campaign attribution pulls from UTM parameters, landing pages, referrer data, and customer journey information. Order sync uses webhook status updates with encrypted token storage for security.