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OptionLab: Options, Variants

OptionLab: Options, Variants

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  • by Rajimul I.
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  • Free plan available. Free trial available.

Add custom product options like text, swatches, file uploads, and dropdowns. Charge extra for add-ons with live pricing updates.

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  • OptionLab: Options, Variants Screenshot
  • OptionLab: Options, Variants Screenshot
  • OptionLab: Options, Variants Screenshot
  • OptionLab: Options, Variants Screenshot
  • OptionLab: Options, Variants Screenshot
  • OptionLab: Options, Variants Screenshot
  • OptionLab: Options, Variants Screenshot
  • OptionLab: Options, Variants Screenshot
  • OptionLab: Options, Variants Screenshot
  • OptionLab: Options, Variants Screenshot

About the OptionLab: Options, Variants

OptionLab lets customers personalize products with custom options like engraving text, color swatches, image swatches, file uploads, dates, dropdowns, and checkboxes. The app supports 34 option types and makes it easy to add product customization to any item in your store. Charge extra for add-ons using flexible pricing models: fixed fees, per-character rates, or per-area calculations. Prices update live on the product page so shoppers see the total cost instantly. Conditional logic displays relevant options based on customer answers, product variants, tags, vendors, or collections. Choose from 37 ready-made templates designed for jewelry, gifts, print on demand, apparel, and signage, or create your own custom product options from scratch. OptionLab works seamlessly with Online Store 2.0 themes and supports 25 languages, making it suitable for stores worldwide.
Launched: October 2, 2026

Key features

  • 34 option types on Free: text, dropdown, swatches, date, file upload and more
  • Add-on pricing fixed, per-character and per-area, totalled live on the page
  • Conditional logic show options by answer, variant, tag, vendor or collection

Integrations with:

  • Checkout,
  • Shopify Admin

Pricing of OptionLab: Options, Variants

Free

Free

  • All 34 option types
  • Unlimited option sets
  • Conditional logic and add-on pricing
  • One clean line item at checkout
  • Export your data any time
  • 300 customised items

Growth

$9.99 / month

or $100/year and save 17%
  • Everything option
  • 5,000 customised items added cart per m/
  • Per-character, per-area pricing
  • 10 files per option, 25 MB each
  • Unlimited storefront languages
  • Email support, 24/7 response

Pro

$19.99 / month

or $200/year and save 17%
  • Everything in Growth
  • Unlimited customised items
  • 25 files per option, 100 MB each
  • Scheduled exports
  • Priority support and a setup call
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