Prism: Attibution, Margins...

Prism is a complete marketing analytics platform built for Shopify founders and CMOs who need clear insights for smarter decision making. Track which marketing channels drive revenue in real-time and optimize your ad spend with confidence. The app offers multi-touch attribution with event tracking and custom models, so you can see exactly how customers find your store. View the complete customer journey across all marketing channels and understand what's working. Get a holistic P&L view with customizable cost buckets to track your margins and profitability. Prism integrates directly with Meta and Google Ads for accurate RoAS tracking, helping you make data-driven decisions about your marketing budget allocation.