Prism: Ad Attribution & CAPI

Name: Prism: Ad Attribution & CAPI
Brand: Prism Data Labs Private Limited
Price: 29 USD
Availability: InStock
Rating: 5.0 (4 reviews)

by Prism Data Labs Private Limited
From $29/month. Free trial available.

5.0 (4)

by Prism Data Labs Private Limited
5.0 (4)
on
From $29/month. Free trial available.

Track every sale back to the exact ad that drove it with accurate attribution and server-side tracking, even when browser pixels fail.

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About the Prism: Ad Attribution & CAPI

Prism connects every Shopify order to the exact channel, campaign, ad set and ad that drove the sale. The app uses first-party pixel and server-side tracking to capture the customer journey. When browsers block the pixel, Prism rebuilds attribution data from Shopify order information so you never lose visibility into which ads are working. Compare six attribution models or create your own to understand true ROAS by channel and campaign. Send accurate purchase data to Meta Conversions API and Google Ads so these platforms can optimize on real sales, not just pixel events. All conversions are deduplicated with your existing pixel. Track orders that browser pixels miss, including cash on delivery and third-party checkouts. See sales from AI assistants like ChatGPT, Perplexity and Gemini. The app also includes P&L views, LTV cohorts and SEO revenue reports to give you complete visibility into your store's performance.

Launched: May 14, 2026

Key features

See revenue and ROAS by channel, campaign, ad set and ad across six models
Send purchases to Meta CAPI and Google Ads, deduplicated with your pixel
Attribute orders the browser pixel misses, including COD and 3rd party checkouts
See sales from ChatGPT, Perplexity, Gemini and other AI assistants