Prism: Server‑side tracking

Name: Prism: Server‑side tracking
Brand: Prism Data Labs Private Limited
Price: 29 USD
Availability: InStock
Rating: 5.0 (2 reviews)

by Prism Data Labs Private Limited
From $29/month. Free trial available.

5.0 (2)

by Prism Data Labs Private Limited
5.0 (2)
on
From $29/month. Free trial available.

Server-side tracking with 99%+ accuracy. Multi-touch attribution, Meta & Google CAPI, profit tracking, and analytics dashboards.

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About the Prism: Server‑side tracking

Prism delivers accurate server-side tracking with over 99% coverage of your order journey using its proprietary Prism Shopper ID fingerprint and first party pixel technology. Get precise multi-touch attribution across all your marketing channels and campaigns to make better decisions about where to invest your ad spend. The app seamlessly passes server-side data to Meta and Google through CAPI integration, ensuring your conversion tracking stays reliable even as browser restrictions increase. Track your RoAS with direct connections to Meta and Google Ads platforms. Beyond attribution, Prism includes P&L tracking with customizable cost buckets so you can monitor actual profit, not just revenue. Analyze customer lifetime value and complete customer journeys to understand the full picture of your business performance through comprehensive analytics dashboards.

Launched: May 14, 2026