Bratrax
- by Bratrax
- $99/month. Free trial available.
- by Bratrax
- $99/month. Free trial available.
Stop guessing which ads actually drive sales. See true ROAS for every campaign, ad set, and ad—with zero double-counting or mystery Direct traffic.
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About the Bratrax
Meta, Google and TikTok all claim credit for the same sale, leaving the rest buried in a 'Direct' bucket. Bratrax fixes this with accurate ad-level attribution that connects every order to the actual source — whether it's a specific ad, email, SMS, or subscription.
See real ROAS for every campaign, ad set and ad without double-counting. Each sale is counted once and traced back to the channel that drove it. Choose your attribution model: last-touch, first-touch, linear or time-decay.
Get new-customer metrics that show true CAC and ROAS split by new vs returning customers. Track LTV by acquisition channel and drill down any number to see the exact orders and touchpoints behind it. No mystery traffic, no hidden data — just clear attribution you can trust to grow what works and cut what doesn't.
Launched: March 12, 2025
Key features
- Each sale counted once: no double-counting, no mystery 'Direct' bucket
- Ad-level attribution: every sale traced to channel, campaign, ad set and ad
- Nothing hidden: drill any number down to the orders and touchpoints behind it
- New-customer metrics: split new vs returning ROAS & CAC that blended MER hides
- Know who buys, and who's just lurking: LTV by acquisition channel
Integrations with:
- Checkout,
- Facebook Ads,
- Google Ads,
- Klaviyo,
- Outbrain,
- Taboola,
- TikTok Ads
Category:
Pricing of Bratrax
Bratrax Lite
$99 / month
- Flat price, never scales with GMV
- No order caps, no per-order fees
- All 7 dashboards included
- All ad, email, SMS & native integrations
- All 5 attribution models
- Touchpoint history on every order
- COGS, shipping, fees, custom expenses
- Your own profit and margin rules