News
Shopify SEO
Shopify development
ParityTest: Price A/B Testing
- by magichsin
- From $69/month. Free trial available.
- by magichsin
- From $69/month. Free trial available.
Run price A/B tests without discount bias. Track profit per visitor, not just conversion rate. Works on any Shopify plan.
Claim app
Verify your developer profile to earn a badge and build trust to your apps
About the ParityTest: Price A/B Testing
ParityTest helps you run price A/B tests on your Shopify store to find the optimal pricing strategy. Unlike traditional testing methods, it eliminates discount bias by showing each price group with the same discount treatment, so you can measure true price response.
The app reports profit per visitor alongside conversion rate, giving you a complete picture of performance. This matters because a lower price might increase conversions but still deliver less profit overall.
Works with Shopify Discount Functions and is available on every Shopify plan—no Shopify Plus subscription required. The app includes built-in GDPR compliance for data access and deletion requests, making it ready for stores operating in regulated markets.
Launched: August 24, 2026
Key features
- Run price A/B tests without introducing a discount-perception bias
- See profit per visitor for every test group, not just conversion rate
- Available on every Shopify plan, no Shopify Plus required
- Built-in support for GDPR data access and deletion requests
Integrations with:
- Checkout
Category:
Pricing of ParityTest: Price A/B Testing
Growth
$69 / month
- 3 concurrent price tests
- 3,000 test orders per month
- Live profit-per-visitor reporting
- Native Discount Function, no theme edits
Scale
$179 / month
- Unlimited concurrent price tests
- 12,000 test orders per month
- Live profit-per-visitor reporting
- Priority email support
