Pallet ‑ B2B Wholesale Pricing

Pallet is a simple solution for managing B2B and wholesale pricing groups on your Shopify store. Create unlimited pricing rules based on customer tags to show different prices to different customer groups automatically. Each pricing group connects to a customer tag, so when shoppers log in, they instantly see prices tailored to their assigned group. This makes it easy to offer wholesale pricing, volume discounts, or special rates for specific customers without manual work. The app uses automatic discounts to adjust storefront pricing in real-time based on the rules you set up. Target specific customer segments with custom pricing while maintaining your regular retail prices for other shoppers.