Outgainer Tag

OutGainer Tag integrates Google Tag Manager across your entire Shopify store, including checkout and thank-you pages, without touching your theme code. The app automatically tracks GA4 ecommerce events from product views through to purchase, capturing tax, shipping, discounts, and new customer data. It prevents duplicate tracking when thank-you pages reload. Get started quickly with a ready-made GTM container that includes pre-configured tags for GA4, Google Ads, Meta, and TikTok. The app supports Consent Mode v2 and works seamlessly with Shopify's cookie banner. Check mode lets you monitor each event in real-time directly on your store, making setup and troubleshooting straightforward for tracking your ecommerce performance.