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Ordinary: Attribution + A/B
- by Rendr
- Free plan available. Usage charges apply.
- by Rendr
- Free plan available. Usage charges apply.
Track which ads drive real profit with first-party attribution, A/B testing, and session replays that show exactly where you're losing money.
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About the Ordinary: Attribution + A/B
Stop guessing which ads work. Ordinary's first-party pixel tracks Meta, Google, and Klaviyo ad clicks and matches them to real Shopify orders. See true ROAS and CAC by channel and campaign, plus LTV and customer cohorts. A/B test your store changes—themes, content, offers—and measure actual revenue lift. Session replays show where shoppers hesitate, with checkout friction ranked by cost so you fix what loses money first. Ad-blocker-resistant tracking reconciled to your orders. Switching from Triple Whale or Lifetimely? Go live in minutes with no GTM, no code, no data team needed.
Launched: June 16, 2026
Key features
- Attribution: Meta & Google ad clicks matched to real Shopify orders
- True ROAS: ad spend vs real revenue by channel & campaign, not modeled
- A/B testing: change themes, content & offers and measure real revenue lift
- Session replays: watch real shoppers; costliest friction ranked for you
- First-party pixel: ad-blocker-resistant tracking, reconciled to your orders
Integrations with:
- Checkout,
- Amazon,
- Google Ads,
- Google Analytics 4,
- Klaviyo,
- Meta,
- OpenAI
Category:
Pricing of Ordinary: Attribution + A/B
Free
Free
- For any Shopify store
- First-party pixel, ad-blocker resistant
- Revenue attributed by channel
- First & last-click attribution
- Repeat purchase & retention rates
- A/B testing included
- 30 days of report history
- 1 seat · chat support
Starter
$99 / month
Plus usage charges
- Everything in Free, plus:
- Meta, Google, Klaviyo & more
- True ROAS by channel & campaign
- Multi-touch attribution models
- Customer journey mapping
- Unlimited A/B testing & report history
- Subscription-aware attribution
- 5 team seats
Advanced
$149 / month
Plus usage charges
- Everything in Starter, plus:
- AI-powered session replays
- Cohort retention & LTV
- Creative analytics studio
- Product profit & margins
- Offer calculator
- Inventory & logistics
- Unlimited team seats
