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Ordinary: Attribution + A/B
- by Rendr
- Free plan available. Usage charges apply.
- by Rendr
- Free plan available. Usage charges apply.
Track which channels and campaigns drive real sales. Run A/B tests to measure conversion lift and optimize your store's performance.
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About the Ordinary: Attribution + A/B
Ordinary connects your Shopify store with ad platforms, marketplaces, and email tools to show what actually drives sales. Attribution tracking reveals which channels and campaigns bring in revenue, not just clicks. Built-in A/B testing lets you trial changes and measure real conversion lift and revenue impact. Session replays show where shoppers hesitate and abandon checkout, with friction points ranked by cost. Track customer journeys, cohorts, and lifetime value across all channels in one view. Compare performance across Shopify, ads, and marketplaces without guesswork.
Launched: June 16, 2026
Key features
- See which channels and campaigns actually drive your sales
- A/B test changes to your store and measure the real lift on revenue
- Compare performance across Shopify, ads, and marketplaces in one view
- Watch how real shoppers browse and where they abandon checkout
- Track customer journeys, cohorts, and lifetime value across channels
Integrations with:
- Checkout,
- Amazon,
- Google Ads,
- Google Analytics 4,
- Klaviyo,
- Meta,
- OpenAI
Category:
Pricing of Ordinary: Attribution + A/B
Free
Free
- For any Shopify store
- First-party pixel, ad-blocker resistant
- Revenue attributed by channel
- First & last-click attribution
- Repeat purchase & retention rates
- A/B testing included
- 30 days of report history
- 1 seat · chat support
Starter
$99 / month
Plus usage charges
- Everything in Free, plus:
- Meta, Google, Klaviyo & more
- True ROAS by channel & campaign
- Multi-touch attribution models
- Customer journey mapping
- Unlimited A/B testing & report history
- Subscription-aware attribution
- 5 team seats
Advanced
$149 / month
Plus usage charges
- Everything in Starter, plus:
- AI-powered session replays
- Cohort retention & LTV
- Creative analytics studio
- Product profit & margins
- Offer calculator
- Inventory & logistics
- Unlimited team seats
