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OptiMail
- by BBS
- Free to install. Additional charges may apply.
- by BBS
- Free to install. Additional charges may apply.
Reduce failed UK deliveries by catching address errors after checkout. Customers confirm or correct addresses before dispatch.
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About the OptiMail
OptiMail helps reduce failed deliveries by catching UK address errors before dispatch. The app checks delivery addresses against Royal Mail address data after checkout, identifying issues like missing flat numbers, mistyped postcodes, or customers who've moved house.
When something looks wrong, customers are prompted to confirm or correct their address on the Thank You page before you ship their order. Flagged orders appear in Shopify so your team can take action early. The app also highlights possible movers and goneaways to prevent wasted shipping costs.
Built by BBS, UK address data specialists, OptiMail only charges 45p for incorrect address matches - valid addresses aren't charged. This smart verification system helps cut down on reshipping costs and delivery failures.
Launched: May 12, 2026
Key features
- Checks UK delivery addresses against Royal Mail address data before checkout.
- Asks customers to confirm or correct their address before dispatch.
- Highlights customers who may have moved or gone away.
- Helps reduce failed deliveries and reshipping costs.
- Valid addresses not charged, incorrect match charged at 45p.
Integrations with:
- Customer accounts
Pricing of OptiMail
Pay as you go
Free to install
- Automated UK address checks
- No monthly subscription
- Pay only for positive matches
- Dashboard and daily reports
- Mover and goneaway detection
- Customer address self-correction
