OptiLens
- by Riverra Labs LLP
- Free plan available. Free trial available.
- by Riverra Labs LLP
- Free plan available. Free trial available.
Scores your store's conversion health out of 100. Ranks UX, copy, SEO, speed, and persuasion fixes by impact. Checks AI engine readability.
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About the OptiLens
OptiLens audits your Shopify store and scores conversion health out of 100. It runs six checks in one pass: UX, copy, SEO, speed, persuasion, and store context. Every issue is ranked by impact so you know what to fix first.
Each issue includes a specific change to make, backed by frameworks like AIDA, Cialdini, E-E-A-T, Core Web Vitals, or WCAG. OptiLens reads your live store but never edits your theme or publishes anything.
Track Core Web Vitals like LCP, CLS, and INP against Google's official thresholds. Speed data comes from PageSpeed Insights. See if AI answer engines like ChatGPT, Claude, and Gemini can read your store. On Growth plan, copy a prompt for each fix and preview Facebook and X share cards. Share a branded report or export to PDF or Excel for your team.
Launched: September 23, 2026
Key features
- Audit UX, copy, SEO, speed, and persuasion in one pass, ranked into one list
- Each issue includes a specific change to make. OptiLens does not edit themes
- Track Core Web Vitals (LCP, CLS, INP) against Google's official thresholds
- See if ChatGPT, Claude, Gemini, and other answer engines can read your store
- Share a branded report and export PDF or Excel for your team
Integrations with:
- Google PageSpeed Insights
Category:
Pricing of OptiLens
Free
Free
- 1 store audit
- CRO score out of 100
- Top issues preview
- AI crawler access check
Growth
$79 / month
or $790/year and save 17%
- 30 audits per month
- Full report and exports
- AI crawler access by model
- Copy a prompt for each fix
- Revenue impact estimate
- Scheduled and event re-audits
- Facebook and X share preview