North Star Metric

North Star Metric uses server-side attribution to track every customer touchpoint, even after iOS 14. Unlike cookie-based attribution tools that Safari deletes after 7 days, this app relies on server-side fingerprinting to identify returning visitors without cookies. Every match is verified server-side with no statistical modeling or guesswork involved. Install the tracking pixel in one click and access real-time attribution data that proves which Meta, Google, or TikTok ad drove each purchase. The dashboard shows orders, first-touch and last-touch attribution, customer RFM segmentation, and cohort retention analysis. Server-side tracking works reliably across Meta Ads, Google Ads, and TikTok Ads without depending on cookies.