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Niti: AI Decision Intelligence
- by Niti AI
- From $299/month. Free trial available.
- by Niti AI
- From $299/month. Free trial available.
Stop guessing which ads actually drive revenue. See real returns, find what's working, and make smarter marketing decisions with confidence.
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About the Niti: AI Decision Intelligence
Niti brings decision intelligence to your marketing spend by showing you what your ads actually returned versus what Meta and Google claim. The app reconciles ad platform reports with real revenue that cleared in your Shopify store, then ranks which ad sets to scale, reduce or kill based on verified data.
Niti Lift compares reported metrics with actual store performance, giving you a daily ranked list of decisions for your ad campaigns. Niti Vantage monitors SKU sales, ad spend and inventory levels, walking back to the confirmed cause when metrics drop—including stock-outs and other issues.
Each recommendation comes with a confidence label showing whether it's confirmed, high confidence or still a hypothesis. Every decision gets graded against its estimate after you act, creating a permanent record of what worked for your team. Stop guessing with platform data and start making marketing calls that actually pay.
Launched: November 26, 2025
Key features
- Compare what ad platforms report with the revenue that actually cleared.
- Get a daily ranked list of ad sets to scale, reduce or kill.
- Find the real cause when a SKU or metric drops, including stock-outs.
- See whether each cause is confirmed, high confidence or still a hypothesis.
- Every decision is graded against its estimate and kept in one record.
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Pricing of Niti: AI Decision Intelligence
VANTAGE
$299 / month
- Anomaly watch: SKUs, spend, inventory
- Five-whys root cause on every flag
- Confidence label on every diagnosis
- SKU health graded and trended
- Full audit trail of every diagnosis
LIFT
$449 / month
- Platform ROAS vs revenue that cleared
- Daily ranked scale / reduce / kill calls
- Margin-priced recommendations
- Decision queue with margin & stock gates
- Outcome grading on every decision
LIFT + VANTAGE
$599 / month
- Everything in Lift and Vantage
- One decision queue and outcome ledger
- Marketplace halo credited to ad spend
