MP Tracking: GA4 Analytics

MP Tracking: GA4 Analytics helps merchants send storefront and checkout events to Google Analytics 4 using server-side conversion tracking. The app combines Shopify Web Pixels with server-side event delivery, making it simple to track key ecommerce actions without managing a custom tracking setup. Merchants can choose which ecommerce events to send to their GA4 reports and configure product item IDs to match their GA4 and product feed data. This focused approach keeps Google Analytics 4 data organized and provides clearer conversion reports for making better marketing decisions. Quick and easy setup gets you tracking the events that matter most for your business.