Merchant AI: Chatbots & Agents

Merchant AI is an AI assistant that trains on your Shopify store data to help customers 24/7. The chatbot automatically indexes your products, collections, policies, and blog posts, refreshing whenever your catalog changes. Shoppers can ask questions and get answers grounded in your store information, see product recommendations, add items to cart, look up orders and tracking, or start returns directly in the chat. You configure the agent's tone, refund posture, and escalation rules using plain English instructions. When the AI can't resolve an issue, it hands off the conversation to your support team with the full transcript attached for context.