Marginal

by Marginal
From $29/month. Free trial available.

0.0 (0)

by Marginal
0.0 (0)
on
From $29/month. Free trial available.

Get one honest ROAS across Meta, Google, TikTok and Pinterest based on your actual Shopify sales, not inflated ad platform numbers.

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About the Marginal

Marginal shows you one honest ROAS across Meta, Google, TikTok and Pinterest based on your actual Shopify sales. When ad platforms each take credit for the same sale, their dashboards can report more revenue than your store actually made. This app reads your Shopify orders and every ad account each morning to give you the real numbers: total ad spend against what truly sold. Get blended ROAS and CAC across every channel measured against real Shopify revenue. A written report arrives every morning explaining what changed and why, with sources behind every claim. Ask questions in plain English and get answers from your own data through Ask Analyst. Recommendations are ranked by urgency with the numbers behind each one. Gross margin calculations use the product costs already in your Shopify store. When the data can't support a claim, Marginal tells you straight up.

Launched: September 24, 2026