News
Shopify SEO
Shopify development
Littledata ‑ The Data Layer
- by Littledata
- Free to install. Free trial available.
- by Littledata
- Free to install. Free trial available.
Server-side tracking for GA4, Meta, and Klaviyo. Recover lost conversions, lower CAC, and lift ROAS with accurate first-party data.
Claim app
Verify your developer profile to earn a badge and build trust to your apps
About the Littledata ‑ The Data Layer
Littledata provides server-side tracking for Shopify stores, sending accurate first-party data to Google Analytics 4, Meta Ads, Google Ads, Klaviyo, TikTok, and Pinterest. This customizable data layer recovers lost revenue and conversions that tag-based tracking misses, giving you a clearer picture of what drives sales.
Lower your customer acquisition cost and improve ROAS with better ad platform signals. Identify opted-in cart abandoners and trigger more email flows in Klaviyo. The Event Editor lets you enrich events with Metafields and apply filters without coding. Track real profit margins to optimize ad spend smarter. Built-in support for subscriptions, Markets, headless stores, Hydrogen, and bot filtering. No Google Tag Manager or developers needed.
Launched: January 9, 2017
Key features
- Event Editor: Enrich events with Metafields, filter by rules - no code needed
- Ad Platforms: Lower CAC, lift ROAS with accurate Google and Meta signals
- Email & SMS: Identify opted-in abandoners, trigger more flows for Klaviyo
- Profit & Margins: Optimise ad spend on real margins, not just revenue
- Subscriptions, Markets, Headless, Hydrogen, bot filtering - built in
Integrations with:
- Checkout,
- Shopify Flow,
- Shopify Admin,
- Google Ads,
- Google Analytics,
- Klaviyo,
- Meta Ads,
- Recharge,
- TikTok
Pricing of Littledata ‑ The Data Layer
Flex
Free to install
- Server-side tracking and data layer
- Event Editor - no code required
- Profit Signal for Google Ads and Meta
- All 9 destinations included
- Shopify Markets and bot protection
- $0.35 per order - no monthly minimum
- Email and chat support
- 30-day free trial
Scale
$199 / month
- All Flex plan features, plus:
- 1,500 orders included per month
- Session Enrichment + Persistent ID
- Segment destination included
- Headless and Hydrogen support
- Priority support and private webinars
Plus
$990 / month
or $9,504/year and save 20%
- All Scale plan features, plus:
- 10,000 orders included per month
- Multi-store rollups and multi-currency
- Managed onboarding and training
- Multiple country stores
- Guaranteed uptime SLA
- Dedicated account support
