Keel Analytics

Keel Analytics brings all your revenue, ad spend, ROAS and true profit into one real-time dashboard. This command center for DTC brands connects your Shopify sales with Meta, Google, and Klaviyo to show blended ROAS, MER, and estimated net profit based on your actual COGS, shipping costs, and transaction fees. See campaign-level performance across every ad platform to quickly identify what to scale or pause. Track new versus returning customer revenue, monitor day-by-day MER trends, and analyze platform efficiency over any date range. iOS home screen widgets give you instant access to real-time ROAS and revenue metrics. Connect all your accounts with one click—no spreadsheets needed, no jumping between multiple ad dashboards. Get live updates on your true net profit and make data-driven decisions faster.