Gupshup: WhatsApp Marketing

Gupshup connects your Shopify store directly to WhatsApp for automated customer engagement that works around the clock. This official WhatsApp BSP platform helps you recover abandoned carts, send personalized order updates, and run targeted marketing campaigns through WhatsApp automation. The app uses AI-powered conversational intelligence to turn every store event into personalized WhatsApp messages based on real customer behavior. Set up automated cart recovery messages, transform order confirmations and shipping updates into upsell opportunities, and launch WhatsApp marketing campaigns using your existing Shopify customer segments. Features include a 24/7 AI shopping assistant trained on your product catalog to help customers discover items and complete checkout, plus automated post-purchase support that handles returns, exchanges, and order tracking. Built for D2C and e-commerce brands, Gupshup is a full lifecycle engagement platform designed to scale with your business. Get live in minutes with native Shopify integration.