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Events Gateway: Pixels for Ads
- by Events Gateway
- Free to install. Usage charges apply.
- by Events Gateway
- Free to install. Usage charges apply.
Track events once and route clean conversion signals to your ads and analytics platforms with server-side precision.
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About the Events Gateway: Pixels for Ads
Events Gateway helps you track storefront and checkout events through Shopify Web Pixel technology and an optional theme app embed. This app collects purchase, cart, product, search, and checkout events into one server-side event layer, making it easy to route clean conversion signals to your advertising platforms, analytics tools, CRM systems, or webhook destinations.
With Events Gateway, you can capture all your important customer events in one place and send them where you need them most. Monitor your monthly accepted events and ensure accurate tracking across all your marketing channels. The app simplifies event routing so you can focus on optimizing your ads and understanding your customer journey better.
Launched: June 18, 2026
Key features
- Capture storefront and checkout events with Web Pixel tracking
- Route purchases, carts and leads to ads and analytics.
- Monitor monthly accepted events.
Integrations with:
- Checkout,
- Brevo,
- Facebook Ads,
- Google Ads,
- Google Analytics,
- Klaviyo,
- Tiktok Ads
Category:
Pricing of Events Gateway: Pixels for Ads
Free
$0 / month
Plus usage charges
- 1,000,000 accepted events included
- $5 per extra 1,000,000 events
- Web Pixel and Theme App Embed tracking
- Destination routing dashboard
Enterprise
$995 / month
- Unlimited accepted events
- Included production support
- Priority onboarding
- Advanced routing and delivery visibility
