Dynamic Yield by Mastercard
- by Dynamic Yield by Mastercard
- Free to install. Additional charges may apply.
Deliver personalized shopping experiences and run A/B tests across all channels with Dynamic Yield. Built for marketers, this platform helps optimize customer interactions with minimal IT support.
About the Dynamic Yield by Mastercard
Dynamic Yield by Mastercard enables personalized digital experiences and testing across your commerce platform. This advanced personalization solution lets you create and optimize customer interactions without heavy IT involvement. Marketers can run experiments at scale, measure impact, and deploy strategies across multiple channels. The platform integrates smoothly with existing tools and includes features like expanded product attributes and third-party cookie support. Perfect for brands looking to deliver synchronized, personalized experiences through their existing commerce setup. This updated version brings additional capabilities compared to the previous app, making it ideal for new installations.
Key features
- Agility: Experiment more and run personalization at scale, across any channel
- Platform breadth: Instantly deploy advanced personalization strategies
- Marketer-friendly: Built with marketers in mind, requires minimal IT involvement
- Results-focused: Measure the true impact of tests on any digital interaction
- Open architecture: Easily integrate with the tools you already use
