DTCUP Attribute Studio

DTCUP Attribute Studio connects your Shopify order and product data with visitor events to show which channels participate in each sale. The app creates attribution reports using six different models: first click, last click, last non-direct, linear, position-based, and time-decay. You can explore channel participation across customer journeys and see the complete action timeline for every order. Reports clearly show attribution coverage and flag any incomplete historical data. The Web Pixel integration records visitor events only when analytics consent is given, keeping you compliant. Compare how different attribution models affect your understanding of which channels, campaigns, and touchpoints drive conversions, whether they're first interactions, assists, or final clicks before purchase.