DataGap

DataGap runs a one-time tracking audit for your Shopify store to find gaps in your e-commerce analytics. The app connects via read-only OAuth to review your event schema, volumes, and property coverage, then compares everything against a reference model of events that DTC brands typically track. Each gap includes evidence from your data, business impact assessment, and two fix options: a code snippet for developers or a no-code solution through Shopify app installs and setting changes. The self-serve audit takes ten minutes and delivers a ranked list of tracking gaps you can act on immediately. Results unlock instantly as a web report with downloadable PDF and Markdown exports, making handoff to your team or agency simple. No rewriting required—just deploy the fixes and improve your data quality.