Nova ‑ Customer Segments

Nova helps you reward loyal customers with custom VIP badges and exclusive discounts while protecting your budget from serial returners. Create personalized product page badges with dynamic text that make your best customers feel valued. The app automatically syncs targeted discounts directly with Shopify Checkout, so everything runs smoothly without manual work. Smart refund scanning lets you exclude frequent returners from VIP segments, ensuring special offers only reach customers who deserve them. Set your rules once and let the app manage customer segments in real-time. Design custom badges with a live preview, automate discount distribution, and build a premium experience for your most loyal shoppers while keeping serial refunders out of your VIP programs.