Crux Analytics

Crux Analytics helps merchants understand which marketing channels actually drive sales through multi-touch attribution analytics. Track visitor journeys from first click to checkout and see how revenue connects to each marketing touchpoint across your campaigns. Compare five different attribution models to identify which channels build awareness and which ones close sales. Visual journey maps show exactly how customers navigate your store, revealing drop-off points and browsing patterns. Automatic UTM tracking captures campaign data from all your marketing links without manual setup. Product affinity reports uncover which items customers view together, helping you optimize merchandising and cross-selling. Monitor live visitor activity, cart updates, and purchases in real time. Make data-driven decisions about your marketing budget by knowing which ads and campaigns truly perform.