Clay • Wholesale B2B Lock

Clay Lock lets you sell privately by hiding products, prices, and pages from the public. Perfect for wholesale catalogs, members-only shops, VIP early-access drops, or stores that require login before browsing. Control exactly what different customers see on your store. Lock products, collections, prices, or entire pages based on customer tags, specific customers, or shared passcode links. When shoppers encounter locked content, you decide what happens – hide it completely, redirect them elsewhere, or prompt them to log in first. Create multiple lock rules to show different versions of your store to different audiences automatically. Run one store with tailored buying experiences for wholesale buyers, VIP members, and regular customers all at once. Switch lock rules on or off anytime as your needs change.