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Captain Conversions
- by First Light
- $10/month. Free trial available.
- by First Light
- $10/month. Free trial available.
Track which Facebook and Instagram ads drive in-store purchases. Connect Shopify POS sales to Meta Ads Manager automatically.
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About the Captain Conversions
Track which Facebook and Instagram ads drive in-store purchases with automatic POS sales attribution. Captain Conversions connects your Shopify POS directly to Meta Ads Manager through the Conversions API—no manual uploads or spreadsheets needed.
See your true ROAS by combining online and offline revenue in one place. Attribute every POS sale to the exact Meta ad that brought customers through your door. Optimize your Facebook ad campaigns based on total revenue from all store locations, not just website traffic.
Build better-performing audiences using real in-store buyers instead of only website visitors. Works seamlessly with multiple retail locations. Setup takes just 5 minutes, then accurate attribution runs automatically.
Launched: September 28, 2022
Key features
- Attribute every POS sale to the exact Meta ad that drove it
- Optimize Meta campaigns on total revenue, see online AND in-store sales together
- Build high-converting audiences from customers who actually bought in-store
Integrations with:
- Shopify Admin,
- Facebook,
- FB Business Manager,
- Meta,
- POS
Category:
Pricing of Captain Conversions
Standard Plan
$10 / month
- Track POS purchase events to Meta Ads
