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Events Gateway
- by Events Gateway
- Free to install. Usage charges apply.
- by Events Gateway
- Free to install. Usage charges apply.
Track events once and route clean conversion signals to your ads and analytics platforms with server-side precision.
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About the Events Gateway
Events Gateway helps you track storefront and checkout events through Shopify Web Pixel tracking and an optional theme app embed. The app collects purchase, cart, product, search, and checkout events into one server-side event layer. You can then route these clean conversion signals to your advertising platforms, analytics tools, CRM systems, or webhook destinations. Monitor your monthly accepted events to keep track of data flow. Send accurate event data to ads and analytics without duplicate tracking codes cluttering your store.
Launched: June 18, 2026
Key features
- Capture storefront and checkout events with Web Pixel tracking
- Route purchases, carts and leads to ads and analytics.
- Monitor monthly accepted events.
Integrations with:
- Checkout,
- Brevo,
- Facebook Ads,
- Google Ads,
- Google Analytics,
- Klaviyo,
- Tiktok Ads
Category:
Pricing of Events Gateway
Free
$0 / month
Plus usage charges
- 1,000,000 accepted events included
- $5 per extra 1,000,000 events
- Web Pixel and Theme App Embed tracking
- Destination routing dashboard
Enterprise
$995 / month
- Unlimited accepted events
- Included production support
- Priority onboarding
- Advanced routing and delivery visibility
