Microsoft Clarity: AI Insights

Microsoft Clarity helps you understand how shoppers browse, decide, and buy in your store. See exactly where visitors drop off and discover missed conversion opportunities through session replays, heatmaps, and behavioral analytics. AI Brand Agents act as shopping assistants that engage customers at the right moment, guiding them from discovery to purchase in your brand's voice. These conversational insights help shoppers decide faster and convert with confidence. Track behavior patterns with AI-driven insights, watch visitor recordings, and use smart events with conversion funnels to identify drop-off points and recover lost sales. The app is GDPR and CCPA compliant with built-in consent management and secure data handling, so you can optimize your store conversions while staying compliant.