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About the Tolstoy: Video, UGC, & Ads
Tolstoy helps Shopify brands create shoppable videos, AI UGC, product ads, and virtual try-on experiences from one commerce studio. Generate product videos, packshots, lifestyle images, and ad-ready assets for every channel.
Turn product pages into shoppable video experiences that drive discovery and sales. Build paid social creatives, manage campaigns, and track performance all in one workspace. Add AI widgets and shopping assistants to your storefront.
Publish content across storefront, email, organic social, paid social, and Shop channels. Automate workflows and manage all your video commerce from a single platform.
Launched: December 2, 2020
Key features
- Turn PDPs into shoppable video experiences that drive discovery and sales
- Create AI UGC, product videos, packshots, lifestyle images, and ads
- Build paid social creatives, manage campaigns, and track performance
- Add AI widgets, shopping assistants, and virtual try-on experiences
- Publish content across storefront, email, organic, paid social, and Shop
Integrations with:
- Checkout,
- GoogleAnalytics,
- Yotpo,
- HeyGen,
- Klaviyo,
- Gorgias,
- Tapcart,
- Meta Ads,
- TikTok Shop,
- Shop app Minis,
- TikTok videos,
- TikTok feed,
- Instagram Stories,
- Zapier,
- Rebuy,
- Fuego,
- Hubspot
Pricing of Tolstoy: Video, UGC, & Ads
Shop Videos
Free
- Videos on Shop app
- Be featured on Shop home feed
- Sync, upload, import from anywhere
- Be considered for Walmart Homepage
- Generate up to 6 AI videos/50 AI images
- Plug-and-play AI Search with AI Shopper
AI Player Plus
$19 / month
- Everything in Shop videos, plus:
- Publish videos on site!
- Unlimited shoppable & interactive videos
- AI-powered feed
- Custom Branding
- Analytics
AI Player Pro
$99 / month
- Everything in Pro, Plus:
- UGC Search
- Shoppable videos in email flows & SMS
AI Player Max
$299 / month
- Everything in Pro, plus:
- Connect multiple stores
- Whitelabeling (remove Tolstoy branding)
- Personalized onboarding
- VIP Support
- Off site videos custom domains
