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About the Tolstoy: Shoppable Video & UGC
Turn your Instagram Reels, TikTok videos, and UGC into shoppable videos that drive sales. Import content from social media or upload your own videos, then tag products once to publish video galleries across your homepage, product pages, collections, and Shop App—no coding needed.
Shoppers can watch videos, explore tagged products, and add items to cart directly from each video. Display your shoppable content as carousels, stories, feeds, pop-ups, or floating videos. Reuse the same videos in email and SMS campaigns to maximize reach.
Track performance with a unified dashboard showing views, clicks, add-to-carts, and attributed revenue. Create engaging shopping experiences that convert browsers into buyers with shoppable video content.
Launched: December 2, 2020
Key features
- Import Instagram Reels, TikTok videos, UGC, or upload your own.
- Tag products and publish across your store and Shop App without code.
- Let shoppers explore products and add items to cart from each video.
- Choose video galleries, carousels, stories, feeds, and pop-ups.
- Track views, clicks, add-to-carts, and attributed revenue.
Integrations with:
- Checkout,
- Meta Ads,
- Klaviyo,
- Shop App,
- TikTok Shop,
- Shoppable videos,
- AI ads,
- TikTok,
- Instagram Reels,
- UGC,
- Product videos,
- Yotpo,
- Okendo,
- Loox
Pricing of Tolstoy: Shoppable Video & UGC
Free
Free
- Build your first shoppable experience
- No card required
- 30-day trial for eligible accounts
- Uncapped on-site views for 30 days
- Publish your first widget right away
- Full analytics
Starter
$12 / month
or $96/year and save 33%
- Everything in Free, plus:
- 5,000 viewers per month
- 2,000 AI Studio tokens per month
- 500 AI Sales Agent tokens per month
- Publish shoppable videos to your store
- Virtual Try-On and sizing
- Your own branding
Plus
$44 / month
or $348/year and save 34%
- Everything in Starter, plus:
- 20,000 viewers per month
- 7,300 AI Studio tokens per month
- 2,500 AI Sales Agent tokens per month
- AI Widget Builder and Ad Spy
- Team collaboration
Pro
$195 / month
or $1,548/year and save 34%
- Everything in Plus, plus:
- 100,000 viewers per month
- 32,400 AI Studio tokens per month
- 10,000 AI Sales Agent tokens per month
- One-time AI Studio token top-ups
