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About the Tolstoy: Video, UGC, & Ads
Tolstoy helps Shopify brands create shoppable video experiences and AI-generated content from product pages, catalog assets, and UGC. Turn your products into engaging videos, lifestyle images, packshots, and ad-ready creative that drive discovery and sales.
Publish shoppable videos across your storefront, product pages, email campaigns, Shop, TikTok Shop, and paid social channels. Build social media ads, manage campaigns, and track performance all in one place. Add AI shopping assistants, shopper widgets, and virtual try-on features to guide customers through their buying journey.
Create product videos and AI UGC that convert, then use analytics to see how each asset performs. Perfect for brands looking to turn static product content into interactive video experiences that engage shoppers and increase conversions across every touchpoint.
Launched: December 2, 2020
Key features
- Turn PDPs into shoppable video experiences that drive discovery and sales
- Create AI UGC, product videos, packshots, lifestyle images, and ads
- Build paid social creatives, manage campaigns, and track performance
- Add AI widgets, shopping assistants, and virtual try-on experiences
- Publish content across storefront, email, organic, paid social, and Shop
Integrations with:
- Checkout,
- GoogleAnalytics,
- Yotpo,
- HeyGen,
- Klaviyo,
- Gorgias,
- Tapcart,
- Meta Ads,
- TikTok Shop,
- Shop app Minis,
- TikTok videos,
- TikTok feed,
- Instagram Stories,
- Zapier,
- Rebuy,
- Fuego,
- Hubspot
Pricing of Tolstoy: Video, UGC, & Ads
Shop Videos
Free
- Videos on Shop app
- Be featured on Shop home feed
- Sync, upload, import from anywhere
- Be considered for Walmart Homepage
- Generate up to 6 AI videos/50 AI images
- Plug-and-play AI Search with AI Shopper
AI Player Plus
$19 / month
- Everything in Shop videos, plus:
- Publish videos on site!
- Unlimited shoppable & interactive videos
- AI-powered feed
- Custom Branding
- Analytics
AI Player Pro
$99 / month
- Everything in Pro, Plus:
- UGC Search
- Shoppable videos in email flows & SMS
AI Player Max
$299 / month
- Everything in Pro, plus:
- Connect multiple stores
- Whitelabeling (remove Tolstoy branding)
- Personalized onboarding
- VIP Support
- Off site videos custom domains
