Facebook New Customer Tracking
- by DATAPLANET LTD
- Free
Track new customer purchases with Facebook Ads server-side events. Optimize your ad targeting for first-time buyers and help Facebook find audiences more likely to become new customers.
About the Facebook New Customer Tracking
Track and optimize your Facebook Ads specifically for new customer acquisitions with this server-side tracking app. When a first-time customer makes a purchase, the app automatically sends a NewCustomerPurchase event to Facebook through the Conversion API, helping the algorithm target audiences unfamiliar with your brand but likely to buy. The simple setup requires just your Facebook Pixel and API key to start monitoring new customer conversions. This app works alongside your existing Facebook Ads configuration and complements the native Facebook Shopify App, which handles standard conversion events. By distinguishing between new and returning customers, you can fine-tune your ad targeting for better acquisition results.
Key features
- Optimize your Ads for New Customers and not for Recurring and Returning ones.
- Easy Setup: Just copy your Facebook Pixel and API key and start tracking
- Server Side: This event is being sent server side and with great event quality
