Littledata ‑ The Data Layer
- by Littledata
- Free to install. Free trial available.
Server-side tracking for Google, Meta, TikTok, Pinterest and Klaviyo. Improve marketing attribution and campaign performance.
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About the Littledata ‑ The Data Layer
Littledata connects your Shopify store's first-party customer data to Google Analytics, Google Ads, Meta Ads (Facebook and Instagram), TikTok, Pinterest, and Klaviyo through server-side tracking. This reliable connection between revenue and marketing channels improves marketing attribution and campaign performance.
Get Enhanced Conversions for better customer matching in Google Ads, leading to lower customer acquisition costs. Improve your Event Match Quality Score with Meta Conversions API. Track checkout steps and recurring orders accurately in Google Analytics (GA4).
For Klaviyo users, identify more opted-in customers to increase revenue from abandoned cart flows. The app offers a tracking upgrade over the standard Google & YouTube app, making it easy for data experts to access accurate customer and revenue data across all your marketing platforms.
Key features
- Increase abandoned cart flows revenue in Klaviyo with improved flow triggers
- Enhanced Conversions for customer matching and lower CAC in Google Ads
- Improved Event Match Quality Score in Meta Conversions API
- Power up Google Analytics (GA4), tracking checkout steps and recurring orders
- Built for data experts - making it ridiculously easy to get accurate data
Pricing of Littledata ‑ The Data Layer
Flex
Free to install
- $0.35 per Shopify order tracked
- Accurate tracking of customer events
- Email and chat support
- 30-day free trial included
Standard
$99 / month
or $950/year and save 20%
- Up to 1,500 orders/month
- Accurate tracking of customer events
- Marketing attribution boost
- Email and chat support
Pro
$249 / month
or $2,390/year and save 20%
- Up to 8,000 orders/month
- Accurate tracking of customer events
- Marketing attribution boost
- Private webinars
- Priority support
Plus
$600 / month
or $5,760/year and save 20%
- Up to 50,000 orders/month
- Managed onboarding
- Analytics training
- Multiple country stores
- Guaranteed uptime
- Headless tracking
