Optimizely Data Platform

Connect your Shopify store to the Optimizely Data Platform (ODP) and unlock valuable customer insights from your ecommerce data. This customer data platform combines your store's data with information from other apps to create detailed customer profiles. Build targeted segments based on shopping behavior and website activity, then use these segments to run focused experiments that improve your buyer's journey. With simple integration and automated data science features, you can quickly analyze customer patterns and make informed decisions. Perfect for merchants who want to understand their customers better and run data-driven experiments that deliver results.