Best free Email marketing Shopify apps in 2026 [Updated]

SendWILL (Trustoo) is an all-in-one email marketing platform designed to grow your e-commerce business. Capture emails using popups, exit-intent triggers, spin-the-wheel games, and sign-up forms. Create beautiful email campaigns with the drag-and-drop editor and professional templates. Automate your marketing with welcome series, cart recovery emails, discount alerts, and customer win-back flows. Customize popup designs and email templates to match your brand perfectly. Subscribers sync automatically to Shopify and integrate with Klaviyo, Mailchimp, SMSBump, and Privy. Easy setup with no coding required. Get 24/7 support via chat or email. Drive more sales on autopilot with SendWILL.

Shopify Flow helps you run your online store more efficiently through smart automation and integration. Create custom workflows to handle everyday ecommerce tasks like marketing campaigns, order processing, inventory updates, and fraud monitoring. Save time by setting up automated processes that work exactly how you need them. Connect your store with popular tools like Slack and Google Sheets, or use hundreds of ready-made workflow templates. Whether you're managing tags, metafields, or B2B operations, Flow lets you add custom logic and unlimited actions to make your store work smarter, not harder.

XFlow Back in Stock Alert helps you recover lost sales by sending automated, personalized back in stock alerts to customers. Add a back in stock button to any product page to capture signups and send branded restock alerts with custom email designs. Target customers by product, collection, or segment based on their behavior and purchase history. Send unlimited follow-up emails per restocked product instead of just one restock alert. Set up simple workflows to automate your back in stock emails, then reuse templates and workflows across multiple campaigns. Track subscriber demand and performance to optimize conversions. Get notifications for your internal team when products are restocked. Includes 24/7 live chat support to help you maximize results from your back in stock campaigns.

Mergn helps Shopify merchants drive retention and repeat purchases through multi-channel campaigns and automated journeys. Engage customers at the right moments across email, SMS, WhatsApp, and push notifications with personalized messaging that builds habits and encourages reorders. Use drag-and-drop customer segmentation to group shoppers by behavior and purchase history. Launch targeted campaigns—one-off, recurring, or behavior-driven—to reach customers when it matters most. Set up automated journeys with personalized flows, smart reminders, and incentives that turn interactions into meaningful actions. Track performance with real-time analytics and reporting that shows conversions, ROI, and revenue. Behavioral and website insights inform your campaigns, helping you make data-driven decisions. Seamless custom integrations unlock even more possibilities for your store.

Never miss a sale with Back In Stock! Alert Engine, a complete solution for managing out-of-stock products. When items are unavailable, customers can click the customizable "Notify Me" button to join your waitlist. The app automatically sends restock alerts via email once products return to inventory. Track customer demand through detailed waitlist analytics and expand your mailing list naturally. Beyond restock notifications, the app handles price drop alerts, low stock warnings, and abandoned cart follow-ups. Works seamlessly with popular email platforms like Klaviyo and supports multiple languages. The user-friendly setup takes minutes, fits most Shopify themes, and includes 24/7 customer support to help you maximize recovery of lost sales opportunities.

Joy Wishlist helps turn casual browsers into buyers by letting customers save products they love for later. With one-click functionality, shoppers can easily add items to their wishlists and return to purchase when ready, increasing your store's conversions. The app offers complete customization options so you can match every detail to your brand identity - from colors and button styles to display layouts. Make the wishlist feature look like a natural part of your store. Track customer behavior through comprehensive analytics that show you what products customers are saving, helping you understand shopping patterns and preferences. Monitor customer favorites with detailed insights into their wishlists. Setup is straightforward, and the dedicated support team is available 24/7 to assist with installation and any questions you might have. The app integrates seamlessly with your Shopify store, allowing customers to save their favorite products and come back to complete purchases at their convenience.

True Value: Wishlist Email turns shopper intent into revenue with wishlist-driven email marketing and personalized alerts. This app helps Shopify stores engage every shopper, including guests, through flexible wishlists, price drop alerts, and back in stock notifications. Capture emails from anonymous shoppers and create targeted email campaigns using built-in templates. The app integrates seamlessly with Klaviyo, Omnisend, and Shopify Flow to automate engagement and recover sales. Features include real-time wishlist alerts for product updates, restock, and low stock notifications. Automatic theme integration makes setup simple, while multi-language and multi-market support ensures global reach. Increase conversions by sending personalized notifications that bring shoppers back to complete their purchases.

Marklo AI is a campaign planning system built for Shopify DTC brands. It unifies your Shopify catalog, Klaviyo email and SMS data, and paid channel performance from Meta, Google, and TikTok into one complete marketing intelligence platform. The app automatically generates 30-day campaign plans with ready-to-execute briefs. It connects cross-channel campaigns directly to revenue with unified analytics, showing you what to run next when other platforms can't see the full picture. Features include one calendar for every campaign and channel, AI-powered campaign creation, cross-channel brief templates for email, social, paid ads and landing pages, and a collaborative workspace for team review and approval. Marketing planning becomes faster and smarter with automated reporting and campaign insights in one place.

Qorix Popup & Spin Wheel helps merchants capture leads and grow their email subscriber list through customizable newsletter popups and interactive spin-to-win campaigns. Design engaging email popups with a user-friendly editor to collect visitor information. Reward customers with instant discounts that apply automatically at checkout, creating a seamless shopping experience. The app features spin-to-win wheel popups to engage visitors and encourage email submissions. Track campaign performance with built-in analytics and manage your subscriber lists efficiently. Perfect for stores looking to build their audience and increase customer engagement through simple, effective popup marketing tools.

NestSend is a complete email marketing solution for your Shopify store. Create engaging automated flows for abandoned cart recovery, welcome series, and win-back campaigns that convert browsers into buyers. Send targeted email campaigns for holidays, promotions, and flash sales using drag-and-drop templates or design your own. Capture leads with customizable pop-up forms while tracking customer behavior and campaign performance. The platform integrates seamlessly with Shopify, letting you monitor the full customer journey and send perfectly timed emails to the right audience. Whether you need order confirmations, review requests, or cross-sell campaigns, NestSend helps you build lasting customer relationships - no coding required.