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Best free Marketing Shopify apps in 2026 [Updated]
PickYourApp Review Team
6 min read
•
Jul 08, 2026
The best free Shopify marketing apps help merchants grow their business through customer reviews, abandoned cart recovery, email marketing, and mobile engagement. From collecting product reviews with Trustoo to recovering lost sales via WhatsApp notifications, these essential tools enable automated marketing workflows without upfront costs. Whether you need email popups for list building, restock alerts for inventory management, or direct mail campaigns for customer retention, these free marketing solutions provide the core features needed to expand your store's reach and convert more shoppers into loyal customers.
| Name | Rate on Shopify | Price | Free trial | Key features |
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#1. SendWILL (Ecomsend): grow your list with popups, send email campaigns & automate sales on autopilot.
SendWILL (Ecomsend) is an all-in-one email marketing platform designed to help e-commerce businesses grow their subscriber lists and automate sales. Capture emails using customizable popups, exit-intent triggers, sign-up forms, and spin-the-wheel games. Create professional email campaigns with an easy drag-and-drop editor and ready-made templates. Automate essential workflows including welcome series, cart recovery emails, discount alerts, and customer win-back campaigns. All email templates and popup designs are fully customizable to match your brand. Subscribers automatically sync to Shopify and integrate seamlessly with popular marketing apps like Klaviyo, Mailchimp, SMSBump, and Privy. Drive more sales with popup discounts and post-purchase flows. Get 24/7 support via chat or email from the CWILL team. -
#2. Shopify Flow is your automation and integration platform for ecommerce.
Shopify Flow helps you run your online store more efficiently through smart automation and integration. Create custom workflows to handle everyday ecommerce tasks like marketing campaigns, order processing, inventory updates, and fraud monitoring. Save time by setting up automated processes that work exactly how you need them. Connect your store with popular tools like Slack and Google Sheets, or use hundreds of ready-made workflow templates. Whether you're managing tags, metafields, or B2B operations, Flow lets you add custom logic and unlimited actions to make your store work smarter, not harder. -
#3. Increase sales with web push notifications & creative announcement bars with countdown timers.
Drive sales with web push notifications that connect directly with customers - no email or phone number needed. Send targeted product alerts, promotional offers, and cart recovery reminders straight to subscribers' browsers. Create eye-catching announcement bars featuring countdown timers, sale motivators, and free shipping alerts to engage shoppers. Perfect for seasonal campaigns like Halloween and Black Friday, the app includes ready-to-use push notification templates and automation tools. Set up price drop alerts, delivery updates, and promotional campaigns to keep customers coming back. The combination of push notifications and dynamic announcement bars helps turn visitors into buyers while making your store more interactive and sales-focused. -
#4. Automated, personalized back in stock alerts with branded follow-up emails to recover lost sales.
XFlow Back in Stock Alert helps you recover lost sales by sending automated, personalized back in stock alerts to customers. Add a back in stock button to any product page to capture signups and send branded restock alerts with custom email designs. Target customers by product, collection, or segment based on their behavior and purchase history. Send unlimited follow-up emails per restocked product instead of just one restock alert. Set up simple workflows to automate your back in stock emails, then reuse templates and workflows across multiple campaigns. Track subscriber demand and performance to optimize conversions. Get notifications for your internal team when products are restocked. Includes 24/7 live chat support to help you maximize results from your back in stock campaigns. -
#5. Display discounts when visitors try to leave without buying, reduce abandoned carts and browsers.
Last Second Coupon helps you recover lost sales by showing targeted discount offers when visitors are about to leave your store. Instead of letting potential customers abandon their shopping journey, this exit-intent popup app displays customizable discount offers at the right moment. You can set specific rules based on cart value, location, and pages visited to show relevant offers to the right visitors. The popup designs are fully customizable with your own images and brand elements, plus you can use ready-made holiday themes for seasonal sales. Turn leaving visitors into paying customers and reduce cart abandonment with well-timed discount offers that convince shoppers to complete their purchase. -
#6. Get discovered in AI search engines. Optimize your GEO, AEO, and indexing to attract more visitors.
Increase your store's visibility in AI-powered search engines like ChatGPT, Claude, Gemini, and Perplexity. Kedra AI Index optimizes your products and content for AI discovery through automated agents.md and llms.txt generation, helping AI systems understand and recommend your store. Get AI readiness scores and product audits to identify visibility gaps. Track which AI assistants send traffic to your site and measure your GEO and AEO performance. The app automatically refreshes your AI indexing files and submits updates through IndexNow, improving your chances of being cited and recommended in AI search results. -
#7. Drive Incredible Retention via Email, WhatsApp, SMS, Push Notification & Popups
Mergn helps Shopify merchants drive retention and repeat purchases through multi-channel campaigns and automated journeys. Engage customers at the right moments across email, SMS, WhatsApp, and push notifications with personalized messaging that builds habits and encourages reorders. Use drag-and-drop customer segmentation to group shoppers by behavior and purchase history. Launch targeted campaigns—one-off, recurring, or behavior-driven—to reach customers when it matters most. Set up automated journeys with personalized flows, smart reminders, and incentives that turn interactions into meaningful actions. Track performance with real-time analytics and reporting that shows conversions, ROI, and revenue. Behavioral and website insights inform your campaigns, helping you make data-driven decisions. Seamless custom integrations unlock even more possibilities for your store. -
#8. Notify customers by restock alert when items are back in stock & create an out-of-stock waitlist.
Never miss a sale with Back In Stock! Alert Engine, a complete solution for managing out-of-stock products. When items are unavailable, customers can click the customizable "Notify Me" button to join your waitlist. The app automatically sends restock alerts via email once products return to inventory. Track customer demand through detailed waitlist analytics and expand your mailing list naturally. Beyond restock notifications, the app handles price drop alerts, low stock warnings, and abandoned cart follow-ups. Works seamlessly with popular email platforms like Klaviyo and supports multiple languages. The user-friendly setup takes minutes, fits most Shopify themes, and includes 24/7 customer support to help you maximize recovery of lost sales opportunities. -
#9. Add a Chat Button to your store to allow customers to message you directly.
Add a customizable chat button to your Shopify store and let customers message you directly with one click. Connect with shoppers instantly through their favorite messaging platform and provide fast customer support right from your phone. Customize the chat button's size, position, and welcome message to match your store's style. The simple setup makes it easy to start conversations with customers and manage all chats seamlessly from your mobile device. Perfect for store owners who want to improve customer engagement and offer instant support without complicated tools. -
#10. Supercharge your store and power conversion and retention with Netcore Customer Engagement!
Netcore Customer Engagement brings together essential marketing channels including email, SMS, WhatsApp, RCS, and web notifications to help your Shopify store connect with customers effectively. The platform uses advanced Generative AI to understand customer behavior, create targeted segments, and develop engaging content. Features include personalized product recommendations, AMP email capabilities, and smart customer journey mapping. With a comprehensive customer data platform, you can track interactions across channels and deliver tailored experiences through push notifications, pop-ups, and website personalization. Whether you run a small shop or large business, Netcore CE provides the tools to improve customer engagement, increase sales, and build lasting relationships.
