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Best free Loyalty and rewards Shopify apps in 2027 [Updated]
PickYourApp Review Team
6 min read
•
Aug 19, 2026
The best free Shopify loyalty and rewards apps help merchants build customer relationships and increase repeat sales through points programs, VIP tiers, and referral systems. These essential tools let store owners reward shoppers with birthday perks, purchase points, and special member benefits while encouraging word-of-mouth marketing. From customizable loyalty widgets to affiliate programs and social proof features, these free apps provide the core functionality needed to turn one-time buyers into loyal brand advocates without any upfront investment.
| Name | Rate on Shopify | Price | Free trial | Key features |
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#1. Affiliate program & Referral marketing tool to drive sales via ambassadors and influencers marketing
Turn your store's customers into revenue-generating affiliates with this complete affiliate and referral marketing solution. Create custom signup forms, set flexible commission rules, and provide affiliates with automatic referral links and coupon codes. Track sales performance through an intuitive dashboard that helps influencers and brand ambassadors monitor their marketing results. Convert more customers into affiliates using smart post-purchase popups on order pages. Share marketing materials and manage your affiliate program all in one place. Perfect for stores looking to grow sales through influencer partnerships and customer referrals. -
#2. Custom loyalty, Rewards & Referral program with Vip Tiers, Point Multipliers, Dedicated Loyalty Page
Casa Loyalty Points & Rewards helps you build customer loyalty through a complete rewards program featuring points, VIP tiers, referrals, store credits, and gift cards all in one platform. Reward customers at checkout, via POS, on your dedicated loyalty page, and customer account page. This app specializes in advanced custom loyalty solutions for Shopify Plus stores. Set up point multipliers, spending goals, birthday rewards, and social media engagement rules to create a personalized experience. The loyalty program works seamlessly online and in-store with Shopify POS integration. Casa embeds directly on product pages, cart, checkout, thank you pages, and landing pages. It integrates with Klaviyo, Judge.me, Omnisend, Shopify Flow, and 25+ other apps. The platform supports multiple languages and offers 24/7 live chat with dedicated account managers and founder-led support for your loyalty program needs. -
#3. Simple yet powerful affiliate programs to let affiliates create discounts, tracking links, and MLM
Affilitrak makes running an affiliate marketing program simple and hands-off for your Shopify store. This affiliate program app lets you easily onboard new affiliates who can create their own tracking links and coupon codes. The app automatically tracks referrals and commissions, so you don't have to manage everything manually. Affiliates get full control to manage their own programs and generate discount codes that work seamlessly with your store. You can pay commissions automatically through PayPal or log manual payments as needed. The app supports multi-level marketing programs with tier features that run in the background without constant oversight. Whether you're just starting with affiliate marketing or expanding your existing program, Affilitrak provides the essential tools to track performance, manage payouts, and let your affiliates promote your products effectively. The straightforward interface is designed to just work, making it convenient for both store owners and affiliates. -
#4. Use native Store Credit to set cashback and rewards for any customer action that drives retention.
Koin is a loyalty and marketing automation solution that helps increase customer retention and repeat purchases through cashback and reward programs using Shopify-native store credit. Issue store credit for loyalty rewards or marketing campaigns without hurting your profit margins—making it the perfect discount replacement tool. Set cashback rates by product or order for both DTC customers and B2B companies on Shopify Plus. Automate rewards using pre-built Shopify Flow templates or create custom flows. Bulk edit or individually manage store credit from customer accounts with an intuitive dashboard. Promote your rewards program with widgets and send automated emails when store credit is issued. Easily migrate existing loyalty points into store credit with ready-made templates and 1:1 support. Track and manage all store credit activity through a simple dashboard that keeps everything organized. -
#5. No Points, No coupons, No loyalty math. Simple & Seamless rewards with Cashback using store credits!
GiftKart helps you run cashback rewards programs using Shopify's native store credits. No complicated loyalty points or confusing math - just simple cashback that customers can easily understand and redeem. Create cashback campaigns based on order value with fixed amounts or percentages. Set up multiple tiers to reward different customer segments through tags or unique URLs. Design VIP programs for your most loyal customers, or run product-specific and collection-specific campaigns to move slow-moving inventory. The app includes customizable widgets that show customers their cashback value during shopping. Advanced rules let you exclude shipping, discounts, and taxes from cashback calculations. Everything works seamlessly with Shopify store credits, making it easy for customers to receive and spend their rewards. Perfect for stores looking to improve customer retention without relying heavily on discounts. -
#6. Maximize retention with Loyalty program, rewards program, loyalty points, referrals, VIP tiers
Kefi helps stores focus on customer loyalty and retention through a complete rewards program. Built around loyalty points, referrals, and VIP tiers, this loyalty program rewards shoppers for purchases, signups, visits, birthdays, and referrals. Customers earn points they can redeem for discounts, free shipping, free products, or store credit. The referral program encourages customers to refer friends, with both earning reward points. VIP tiers recognize your best customers and drive repeat purchases while increasing AOV and lifetime value. The branded loyalty widget appears on product pages, cart drawer, loyalty page, and account page, keeping your rewards program visible. Focus on customer retention without ad spend and build lasting relationships with shoppers who keep coming back. -
#7. Create your loyalty rewards & referrals program to encourage customers to return for purchases
Zing Loyalty Rewards Referrals helps merchants build a complete customer loyalty program with points earning, points redemption, rewards, VIP tiers, and referral features. Create and manage your loyalty program easily to encourage repeat purchases and motivate customers to return to your store. Award points through store-related activities, personalize customer experiences, and reach more shoppers through referrals. The app offers multilingual support for various markets and provides expert assistance whenever you need help setting up or managing your program. -
#8. Create a powerful loyalty & rewards program, points and VIP tiers that drives customers retention
Build customer loyalty with a complete rewards program that's easy to customize for your Shopify store. Let customers earn points through purchases, birthdays, signups, and other actions while creating VIP tiers that recognize your most valuable shoppers. The program includes referral rewards, points expiry settings, and manual adjustments - all without coding needed. Track customer engagement through real-time insights and optimize your rewards to increase repeat purchases. With dedicated loyalty pages and 12+ earning rules, you can create a points program that naturally fits your brand and keeps customers coming back. Get 24/7 priority support and helpful migration tools to ensure your loyalty program runs smoothly. -
#9. Customer loyalty program with loyalty points, rewards & VIP tiers to stimulate repeat purchases
This customer loyalty app makes it easy to create loyalty programs with points, rewards, and VIP tiers that encourage repeat purchases. Customers can earn loyalty points for shopping, signups, and birthdays, then redeem them for discounts and freebies. Set up product-specific earning rules to increase sales of key items or collections. Create VIP tiers with exclusive perks for your most loyal customers based on points earned or money spent. Run different loyalty programs for different customer groups or A/B test to find what works best. The app includes POS integration so customers can earn and redeem points in physical stores too. Fully customize the on-site widget to match your brand and display points on product and cart pages. No coding required, with 24/7 customer support to help you launch. -
#10. Loyalty rewards & points program, VIP tiers & referrals. Redeem points in cart, checkout & POS.
Sway is a loyalty rewards program that helps turn one-time shoppers into repeat customers. Customers earn loyalty points for purchases, product reviews, referrals, birthdays, and social media actions. They can redeem reward points directly in cart, at checkout, and at POS without any popups or widgets interrupting their experience. The rewards program includes VIP tiers with exclusive perks, gift card options, and the ability to refund purchases with points as store credit to keep revenue in your store. Features include points expiry settings, a referral program to attract new customers, and AI loyalty analytics through Shopify Sidekick. Points redemption works seamlessly across all channels including in-store POS. Setup takes just 5 minutes with 24/7 live support and onboarding assistance available to help you launch your loyalty program quickly.
