The Lab

The Lab reads your Shopify sales data day by day and tells you whether each day performed well or badly based on what it was: an ordinary day, the run-up to a sale, the sale itself, or the days after. Connect Meta, Google Ads and Klaviyo to see your ad spend and MER alongside net sales in one place. Get today's performance read against your normal patterns, with clear reasons behind each number. The Lab automatically detects sales events and drops, which you can confirm or correct. Compare your store's numbers against the median of similar e-commerce brands through built-in benchmarking. Track media spend, MER and platform ROAS by platform and campaign. Ask Shopify's assistant about your promotions and campaigns anytime. Made by Strategy Labs to help you know whether your store is doing well or badly today, this month, and against similar brands.